When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog.
Dear Expert, Write Blog Articles on
…Is it necessary to crawl an entire enterprise site?
TL;DR. Not usually.
Tell me if this sounds familiar. You’ve adjusted the settings on your crawler tool to throttle the crawl speed, respect robots.txt and robots meta tag directives, etc. You …
When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my …
Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …
Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …
Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …
The Client: Gaia
Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.
The site offers several channels with programming ranging from yoga and fitness to alternative …
When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates. These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have these pitfalls.
Our
…Content marketers, listen up!
As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They …
Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part …