As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if …
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One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their …
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When it comes to prioritizing your website testing, it’s pure numbers.
A Formula to SCORE Test Opportunities
It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …
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Exploring the multitudes of ways emails and employees create eCommerce brand evangelists would require its own blog. There are so many tactics and types of emails a company could send, that to really dissect how each one works, would be a massive …
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If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing).
Thinking back to the thousands (yes, thousands) of eCommerce tests I …
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We’ve compiled a list of fixes to speed up your Magento website.
Below are the items we recommend implementing on your Magento eCommerce website in order to improve its page load performance. Those listed at the top are the ones …
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Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more.
And so-on…
Get the full check list right here!
Let’s
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When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the …
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One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state …
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The brand evangelist. Quite possibly one of the most valuable assets to any eCommerce company.
Your Unicorns and Why You Want Them
I’m personally an evangelist for a few brands. Sanuk shoes, Boga Yoga Paddle Boards, LaCroix (currently …
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