One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state …
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The brand evangelist. Quite possibly one of the most valuable assets to any eCommerce company.
Your Unicorns and Why You Want Them
I’m personally an evangelist for a few brands. Sanuk shoes, Boga Yoga Paddle Boards, LaCroix (currently …
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Inflow is thrilled to announce that we have been named to the 34th Annual 2015 Inc. 5000 List of the fastest-growing private companies in America. Inflow ranked at #2368 for the company’s debut position on the list.
Over the last …
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I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot …
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Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link …
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Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of …
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Nearly every single night I do what millions of others do. I grab my iPad and launch my Pinterest app. It’s my way of unwinding from the day. Sure, I’d love to go old-school and read a book for 10 …
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backcountry.com
From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy.
BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT …
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I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the …
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