Insights from eCommerce Marketing Experts

It can be difficult sometimes for even the best eCommerce brands to get in front of customers. Whether you’re the say-all-be-all of asphalt or the sweetest candy shop online, you’ll need a little creativity and social savvy to increase online …

It’s not uncommon for organizations and businesses to feel starved of content these days, but what happens when the very content they’ve created is holding back their site? When it’s time to audit your site’s content, it’s good to keep …

Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly …

Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of …

There probably aren’t many reasons why you’d need to convert a bunch of short URLs to their original long URLs, but I can think of one reason. One of the techniques our link building team has found to result in …

Tomoson.com is a service to find bloggers who are interested in doing product reviews or where bloggers can find products that they would like to review. It’s currently in beta and free, but once out of beta, I expect that …

Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the opposite of that. Do as I say, not as I do? After beating myself up …

MYTH: A page two directories deep is going to be less optimized than a page in the root.

FACT: What matters is where you, and others, link to. If you have a page three directories deep with lots of high-quality …

One of the most important things a business owner can do when redesigning their website is to keep their SEO team involved during the redesigning process. The SEO knows the history of the site, knows the site architecture, and …