Did you know the most common way to calculate your eCommerce conversion rate isn’t the most accurate? In this article, we show you a better way to calculate this rate — and why it matters.
CRO Team Lead
Devon Cox has been an Internet marketing professional for more than 15 years. After graduating from Boston College in 1997 with a degree in business and computer science, Cox started an IT consulting business where he worked with clients on IT infrastructure and online initiatives. He then went back to school, receiving his MBA in marketing at the University of Colorado at Boulder in 2005, going on to leadership roles at major lead generation businesses.
He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition to CRO and media buying expertise, Cox has broad experience with online product management, SEO, and social media programs (including Facebook page optimization and media), as well as blogger and affiliate partnership experience.
Outside the office, he enjoys camping and fly fishing in the Rocky Mountains with his wife and two kids.