Did you know the most common way to review your eCommerce conversion rate isn’t the most accurate? In this article, we show you why we prefer user-based rates — and how you can find them in GA4.

Make the most out of your existing marketing efforts by following these proven tips for increasing your average order value — without breaking your budget.

Optimize your eCommerce site for holiday conversions with our 10 strategies for maximizing your conversion rate on Black Friday, Cyber Monday, and more.

Learn how to improve your eCommerce conversion rate with our extensive list of CRO best practices and test ideas to try.

Learn how to increase your average order value with a personalized product recommendation strategy now.

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

We explain the importance of calculating conversion rate by channel, using two client case studies as examples.

Working with a website developer doesn't have to be a headache. Follow these recommendations to make the most out of your web dev projects.

After comparing conversion features across top eCommerce sites, we identified 9 homepage best practices you must have on your site in 2021.

Discover why Inflow doesn't recommend split testing (and other risks & costs of massive redesigns) in our extensive guide. Read it now to learn more.