Here we outline our method to personalize eCommerce sites using just Google Analytics and simple cookies. No elaborate third party tools required.
Former Director of Conversion Services
With more than five years of digital marketing experience, Michael Kuehn combines analytics-based decision-making with a passion for user experience. Over the years, he has worked with well-known companies across the e-tail, airlines, insurance and finance verticals, consulting with clients that include Allstate, Delta, Metlife, Demand Media and Citi Bank. In addition to CRO, Kuehn is experienced in both project and product management, having previously managed five software units for a leading loyalty website.
Born and raised in the New York area, Kuehn holds a Bachelor of Arts in political science from Rutgers University (GO KNIGHTS!). He loves to travel, having most recently visited Turkey. He has also lived in China on two separate occasions. Away from work, he enjoys playing soccer, skiing and winning all the board games.
Certified Scrum Product Owner – Scrum Alliance
Connect with Michael:
In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019.
The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles.
There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible.
Each year we complete an in-depth analysis of the features and technology of twenty best-in-class …
What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018.
eCommerce cart and checkout design can make or break a sale. In this post, we share our research about cart and checkout trends with examples from top eCommerce sites.
As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best …
The Strongest Global Elements From Our Best in Class eCommerce Websites
As part of our continuing work compiling data on the Best in Class eCommerce sites on the web, we’ll be breaking down some of the common features for each …
Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.
Previously, we’ve …