Everett Sizemore - Director of Marketing, Inflow
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On

Everett Sizemore

Director of Marketing

Everett Sizemore - Denver SEO

As Inflow’s Marketing Director, Everett develops and implements our overall internal marketing strategy, and informs processes and best practices for the Inbound and SEO teams.

In 2001, at the age of 24, Sizemore started his first eCommerce store, which financed his way through college.

A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore found his way into SEO by way of online copywriting. His first SEO client, Associated Content, was sold to Yahoo! for more than $100-million, which eventually became Yahoo! Voices.

As the former manager of Gaiam’s SEO department, his experience working in a corporate setting gives Everett an understanding of the challenges marketing decision-makers face in organizations that outsource SEO and related tasks.

Sizemore has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence and MozTalk Denver. He was also a guest lecturer for an internet marketing class at the University of Denver in 2008 and 2009.

He has written for Search Engine Journal, Moz.com, SEO ROI, Website Magazine and many other industry publications — and has been a Moz Associate since 2010.

Connect With Everett:

@balibones on Twitter Everett Sizemore on Google+ Everett Sizemore on Linked-In

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the goinflow.com site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. Or dynamic, if you prefer. TL;DR Going adaptive has allowed us to solve a few important problems, such as customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these instructions, each URL Read More

Posted by Everett Sizemore on July 6th, 2016
ecommerce list growth strategies

How and Why to Put the Horse Before Your Cart An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say.   The average eCommerce site conversion rate is somewhere between 1.4 Read More

Posted by Everett Sizemore on April 26th, 2016
Killer Robot.org Structured data

Knowledge Graph Optimization (KGO) allows you to control more of the first-page real estate within Google search results for branded searches, and can be perceived by searchers as adding legitimacy and trust to your brand. Also, by defining and connecting entities with machine-readable schemas, you’d be helping the next generation of computers learn more about Read More

Posted by Everett Sizemore on March 24th, 2016
digital marketing channel by brand lifecycle stage

If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage. For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide Read More

Posted by Everett Sizemore on January 26th, 2016
increase revenue graph

If you’re trying to decide where to spend your eCommerce marketing budget in 2016, consider the time-tested process of auditing your content. Here are a few ways Content Audits can increase your revenue. Prioritizing URLs for Large Copywriting Projects The time has finally come to rewrite all 10,000 product pages. You have the budget, the copywriters, Read More

Posted by Everett Sizemore on January 21st, 2016
SEO using Inflows ecommerce content audits tolkit

The more value you can add as a consultant or an employee, the better off you’ll be. As the saying goes: “You’re only worth what it costs to replace you.” So make yourself irreplaceable. We tend to erect false walls when it comes to cross-departmental collaboration. This post provides a few tips on how to throw Read More

Posted by Everett Sizemore on January 12th, 2016
man looking at data from a content audit

We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content audit, here are a few more things to consider. Logical URL Structures FTW Separating product Read More

Posted by Everett Sizemore on November 10th, 2015
URL crawl errors

Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques. Crawl Errors: How to Assess There are a few ways to check your site for internal Read More

Posted by Everett Sizemore on November 3rd, 2015
duplikat stamp

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making Google’s job of indexing and ranking your web pages easier by ensuring you only have Read More