Everett Sizemore - Director of R&D and Special Projects, Inflow

Everett Sizemore


Director of R&D and Special Projects

The most valuable skill in Everett Sizemore's career has been the ability to communicate effectively with development teams, as well as fellow marketers. As you probably know, those two groups seem to speak different languages sometimes. At one point he was considering getting a business card with "Translator" in the title.

In 2001, at the age of 24, Everett started his first eCommerce store. It was successful enough to pay his way through college. While younger schoolmates were testing the limits of their livers, Everett was testing product descriptions and SEO tactics.

A graduate of Bond University in Australia with a BA in journalism, Sizemore had hoped to land a job as a reporter, but instead learned the ins and outs of SEO as a copywriter for Associated Content - now the Yahoo! Publisher Network. For the better part of a decade, he’s been using his extensive skill set to constantly grow and develop successful SEO strategies for enterprise-level eCommerce websites, and hyper-competitive niches like coupon codes and shopping comparison sites.

As the former manager of Gaiam's SEO department, Sizemore’s experience working in a corporate environment gives him the know-how needed to understand the requirements and roadblocks faced by managers in large organizations who outsource SEO and related tasks. He is able to solve complicated technical issues that the average search marketer may not understand, and the average developer may not see as a problem.

Everett has been a speaker at Search Marketing Expo (SMX Advanced; SMX East; SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence... and was a guest lecturer for the Internet Marketing class at University of Denver in 2008 and 2009. He has written for Search Engine Journal, Moz.com, SEO ROI, and many other industry publications, and has been interviewed by Full Sail University, Business Consulting Buzz, and several and other marketing industry websites. Everett has been a Moz Associate since 2010.

Everett Sizemore lives in the Blue Ridge Mountains of rural southwestern Virginia where he divides his time between fatherhood, online marketing, glass blowing and homesteading. He visits Denver as often as he can.

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Posts By Everett Sizemore

Persona Topic Matrix Template for Content Gap Analysis


I shared some audience persona tools and templates at Confluence in Oklahoma City recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, many of which […]

Posted by Everett Sizemore, on September 9, 2015

Copywriting, eCommerce Marketing, Inbound Marketing, Internet Marketing, SEO Tools

Why Your eCommerce Category Pages Aren’t Linking to Products Optimally


Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link Counts” rule in regard to the passing of PageRank and anchor text. It was something I experimented […]

Posted by Everett Sizemore, on August 4, 2015

eCommerce Marketing, SEO