Everett Sizemore - Director of Marketing
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Everett Sizemore

everett

Director of Marketing

The most valuable skill in Everett Sizemore's career has been the ability to communicate effectively with development teams, as well as fellow marketers. As you probably know, those two groups seem to speak different languages sometimes. At one point, he was considering getting a business card with "Translator" in the title.

In 2001, at the age of 24, Sizemore started his first eCommerce store, and it was successful enough to pay his way through college. While younger schoolmates were testing the limits of their livers, Sizemore was testing product descriptions and SEO tactics.

A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore had hoped to land a job as a reporter, but instead learned the ins and outs of SEO as a copywriter for Associated Content - now the Yahoo! Publisher Network. For the better part of a decade, he’s been using his extensive skill set to constantly grow and develop successful SEO strategies for enterprise-level eCommerce websites, and hyper-competitive niches like coupon codes and shopping comparison sites.

As the former manager of Gaiam's SEO department, Sizemore’s experience working in a corporate environment gives him the know-how needed to understand the requirements and roadblocks faced by managers in large organizations who outsource SEO and related tasks. He is able to solve complicated technical issues that the average search marketer may not understand, and the average developer may not see as a problem.

Sizemore has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence — and was a guest lecturer for the Internet marketing class at University of Denver in 2008 and 2009. He has written for Search Engine Journal, Moz.com, SEO ROI and many other industry publications, and has been interviewed by Full Sail University, Business Consulting Buzz, and several other marketing industry websites. Sizemore has been a Moz Associate since 2010.

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Posts By Everett Sizemore

7 Ways Content Audits Can Increase Revenue

7 Ways Content Audits Can Increase Revenue

If you’re trying to decide where to spend your eCommerce marketing budget in 2016, consider the time-tested process of auditing your content. Here are a few ways Content Audits can increase your revenue. Prioritizing URLs for Large Copywriting Projects The time has finally come to rewrite all 10,000 product pages. You have the budget, the copywriters, […]

Posted by Everett Sizemore, on January 26, 2016

eCommerce Marketing, Internet Marketing, SEO, Technical SEO

How To Keep Your SEO Job: Useful Cross-Departmental Reports

keepSEOjob

The more value you can add as a consultant or an employee, the better off you’ll be. As the saying goes: “You’re only worth what it costs to replace you.” So make yourself irreplaceable. We tend to erect false walls when it comes to cross-departmental collaboration. This post provides a few tips on how to throw […]

Posted by Everett Sizemore, on January 21, 2016

Analytics, Conversion Optimization, eCommerce Marketing, Internet Marketing