Last Updated on May 12th, 2015: 

Since June of 2013, we have published this list of best in class eCommerce sites we, as eCommerce conversion rate experts, consider outstanding examples of user-experience and conversion optimization. The following sites are awesome for their users, who reward the sites for being put first.

Here is our current list of best in class eCommerce sites:


c t shirts logo

www.ctshirts.com

No 3rd Party Test Software
Technology Profile
Our Review

Solid site with excellent facet navigation. A real innovator in eCommerce without too much risk.


backcountry.com logo

www.backcountry.com

Tests with: Optimizely
Technology Profile
Our Review

This site used to be “innovative” before losing a huge test to a more (almost perfectly) conventional site format. It does have a one-page checkout that actually “works” (for them).


ebags logo

www.ebags.com

Tests with :Optimizely
Technology Profile
Our Review (Mobile Site)

Innovative eCommerce on Mobile, but still a bit lost on the basics there and on Desktop. I would not recommend copying anything they do blindly, but if you know your audience, you may just find a brilliant approach they are using to solve your own eCommerce problem (just test it).


hayneedle logo

www.hayneedle.com

No 3rd Party Test Software
Technology Profile

Textbook eCommerce site with mainstream style.


wayfair_logo

www.wayfair.com

Tests with: SiteSpect
Technology Profile
Our Review (Mobile site)

Great Mobile site that keeps it simple (no small feat when you sell as many products as they do). Their desktop experience isn’t too shabby either. The fact they test with SiteSpect also shows how serious they are about testing.


UA Logo

www.underarmour.com

Tests with:
Adobe Test & Target
Technology Profile

Optimized Product pages that most apparel e-tailers could test.


crate_barrel_logo

www.crateandbarrel.com

Tests with: Optimizely
Technology Profile

Newly revamped and really well done initially. Some of the cleanest product pages around.


Glasses USA logo

www.glassesusa.com

Tests with: Optimizely
Technology Profile

They Test. They innovate. They follow convention. They rock, on Desktops at least.


Walmart.ca logo

www.walmart.ca

Tests with: Monetate
Technology Profile

What Walmart.com should be like. Super strong on Tablets and Phones.


Canadian Tire.ca logo

www.canadiantire.ca

Tests with:
Adobe Test & Target
Technology Profile

For a site that sells almost everything, they do it really well. No wonder Walmart.ca is so much better than Walmart.com (they have to be to compete with Canadian Tire).


Fab.com logo

www.fab.com

No 3rd Party Test Software
Technology Profile

Leaders in Social eCommerce. They are trying to be the best THEY can be, and blazing a trail for others while they are at it.


hunter

www.hunterboots.com

No 3rd Party Test Software
Technology Profile

The site set’s its own style, but covers all the basics. Their product pages that ensure you know everything you need to know, and nothing more.


new balance logo

www.newbalance.com

No 3rd Party Test Software
Technology Profile

Amazing take on some standard features.


zappos.com logo

www.zappos.com

No 3rd Party Test Software
Technology Profile

Your site is not zappos, but you can look to them for some conventions.


joybird furniture logo

www.JoyBird.com

No 3rd Party Test Software
Technology Profile

Great Gallery page filtering that makes finding the right product a breeze.


mark_and_spencer_logo

www.marksandspencer.com

Tests with:
WebTrends Optimize
Technology Profile

Excellent features and use of video to aid customers. Clearly leader in the big retail space.


Ugg Australia Logo

www.uggaustralia.com

No 3rd Party Test Software
Technology Profile

Obvious they care about conversions and style and manage to achieve both.


john_lewis_logo

www.johnlewis.com

Tests with: Optimost
Technology Profile

Clean, well organized with excellent “scent”. Large retailers should take note on how it is done.


Dolls Kill logo

www.DollsKill.com

No 3rd Party Test Software
Technology Profile

An innovator in Internet retail. They don’t follow and use video better than anyone online today.


williams sonoma logo

www.williams-sonoma.com

Tests with:
Adobe Test & Target
Technology Profile

Found unique solutions to things like heavy navigation.


Get Three Ways to Increase Your eCommerce Conversions in 30-minutes: Save Your Spot Today!