Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither.

But in SEO it works much the …

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic.

[section class=”wc-shortcodes-box wc-shortcodes-box-primary”]TL;DR

Going adaptive has allowed us to solve a few important problems, like customizing the user experience by …

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below.…