SEO Outsourcing by Inflow: Convert. Attract. Grow

Everett Sizemore

  • SEO (2)
  • Paid Advertising (27)
  • eCommerce Strategy (30)
  • Case Studies (31)
  • Conversion Rate Optimization (58)
  • Inflow News (86)

    • Our Must-Read Posts About Author: Everett Sizemore

    4 Step eCommerce Keyword Research Strategy (Advanced Guide)

    A no-nonsense eCommerce keyword research guide to catapault your products to the top of Google’s search engine results pages!

    eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

    Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.

    More of Our Favorite Posts About Author: Everett Sizemore

    4 Step eCommerce Keyword Research Strategy (Advanced Guide)

    4 Step eCommerce Keyword Research Strategy (Advanced Guide)

    eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

    eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

    Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

    Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

    Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform Is Best for Your eCommerce Business?

    Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

    Our most recent posts about Author: Everett Sizemore

    eCommerce Category Page Optimization: SEO & Conversion

    Posted By Everett Sizemore on

    Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem …

    eCommerce Category Page Optimization: SEO & ConversionRead More

    When to Perform Marketing Audits: SEO, PPC, Content, Analytics, Conversion…

    Posted By Everett Sizemore on

    We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend …

    When to Perform Marketing Audits: SEO, PPC, Content, Analytics, Conversion…Read More

    SEO Crawler Demo: Sitebulb Beta

    Posted By Everett Sizemore on

    I had the opportunity to take a new crawler out on a test run. It’s called Sitebulb, and was developed by the URL Profiler team, which is another SEO tool that we use often for Content Audits and Technical SEO Audits. Here’s a quick video showing key features of the new tool: We’ll continue to …

    SEO Crawler Demo: Sitebulb BetaRead More

    Responsive vs. Adaptive Website Design in the Real World

    Posted By Everett Sizemore on

    First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary …

    Responsive vs. Adaptive Website Design in the Real WorldRead More

    Consolidating Pages After a Content Audit

    Posted By Everett Sizemore on

    This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these instructions, each URL typically …

    Consolidating Pages After a Content AuditRead More

    List Growth Strategies for eCommerce Email Marketing

    Posted By Everett Sizemore on

    How and Why to Put the Horse Before Your Cart An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say. The average eCommerce site conversion rate is somewhere between 1.4% and …

    List Growth Strategies for eCommerce Email MarketingRead More

    Why You Should Care About Knowledge Graph Optimization (KGO)

    Posted By Everett Sizemore on

    Knowledge Graph Optimization (KGO) allows you to control more of the first-page real estate within Google search results for branded searches, and can be perceived by searchers as adding legitimacy and trust to your brand. Also, by defining and connecting entities with machine-readable schemas, you’d be helping the next generation of computers learn more about …

    Why You Should Care About Knowledge Graph Optimization (KGO)Read More

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