Everett Sizemore - Director of Marketing, Inflow
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Everett Sizemore

Director of Marketing

Everett Sizemore - Denver SEO

As Inflow’s Marketing Director, Everett develops and implements our overall internal marketing strategy, and informs processes and best practices for the Inbound and SEO teams.

In 2001, at the age of 24, Sizemore started his first eCommerce store, which financed his way through college.

A graduate of Bond University in Australia with a Bachelor of Arts in journalism, Sizemore found his way into SEO by way of online copywriting. His first SEO client, Associated Content, was sold to Yahoo! for more than $100-million, which eventually became Yahoo! Voices.

As the former manager of Gaiam’s SEO department, his experience working in a corporate setting gives Everett an understanding of the challenges marketing decision-makers face in organizations that outsource SEO and related tasks.

Sizemore has been a speaker at Search Marketing Expo (SMX Advanced, SMX East and SMX Milan), The Lifestyles of Health and Sustainability conference (LOHAS), Rocky Mountain Direct Marketing Association (RMDMA), Confluence and MozTalk Denver. He was also a guest lecturer for an internet marketing class at the University of Denver in 2008 and 2009.

He has written for Search Engine Journal, Moz.com, SEO ROI, Website Magazine and many other industry publications — and has been a Moz Associate since 2010.

Connect With Everett:

@balibones on Twitter Everett Sizemore on Google+ Everett Sizemore on Linked-In

Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by Everett Sizemore on May 11th, 2017
Internal Site Search URLs

What Google says about indexable site search results: Matt Cutts covered this exact topic in 2007 when he referenced the following from Google’s Quality Guidelines page: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.” A lot can change in ten Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by Everett Sizemore on April 12th, 2017
Sitebulb SEO Crawler Beta Test Video

I had the opportunity to take a new crawler out on a test run. It’s called Sitebulb, and was developed by the URL Profiler team, which is another SEO tool that we use often for Content Audits and Technical SEO Audits. Here’s a quick video showing key features of the new tool: We’ll continue to Read More

Posted by Everett Sizemore on February 14th, 2017
weak snippet what they are and how to steal them

You may have heard the phrase “weak snippet” used lately in SEO circles. I heard it the first time from Rob Bucci at MozCon last year. Here is the slide deck. But before discussing “weak” snippets, it may help to quickly recap what a featured “snippet” is in the first place.   What is a Read More

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the goinflow.com site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. What is a Content Audit? There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these Read More

Posted by Everett Sizemore on July 6th, 2016
ecommerce list growth strategies

How and Why to Put the Horse Before Your Cart An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say.   The average eCommerce site conversion rate is somewhere between 1.4 Read More

Posted by Everett Sizemore on April 26th, 2016
Killer Robot.org Structured data

Knowledge Graph Optimization (KGO) allows you to control more of the first-page real estate within Google search results for branded searches, and can be perceived by searchers as adding legitimacy and trust to your brand. Also, by defining and connecting entities with machine-readable schemas, you’d be helping the next generation of computers learn more about Read More

Posted by Everett Sizemore on March 24th, 2016
digital marketing channel by brand lifecycle stage

If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage. For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide Read More