Shopping Ads

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

By Ariel Steeber (Alumni) on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here's exactly how we did it.

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

By Neil Robertson (Alumni) on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:

Conversion rate: increased 116%
Revenue:

…

The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google Shopping

By The Inflow Team on July 25, 2017

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.

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This play will allow you to control your bids differently from low funnel keywords (SKU) to high …

PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

By The Inflow Team on October 10, 2014

Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …

Case Study: Huge Revenue Increase After Data-Oriented Campaign Changes

By The Inflow Team on March 10, 2014

Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities …

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