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Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by The Inflow Team on May 16th, 2017

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

Posted by Everett Sizemore on May 11th, 2017

What Google says about indexable site search results: Matt Cutts covered this exact topic in 2007 when he referenced the following from Google’s Quality Guidelines page: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.” A lot can change in ten Read More

Posted by Keith Hagen on May 10th, 2017
Best In Class eCommerce Homepages

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More

Posted by Michael Kuehn on May 2nd, 2017
Sitewide eCommerce Conversion Optimization

The Strongest Global Elements From Our Best in Class eCommerce Websites As part of our continuing work compiling data on the Best in Class eCommerce sites on the web, we’ll be breaking down some of the common features for each section of an eCommerce site. Starting at the top, this post focuses on global site Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by The Inflow Team on April 18th, 2017
IRCE Attendee Tips

Inflow is very excited to announce that we’ll be exhibiting at the Internet Retailer Conference and Exhibition (IRCE) in Chicago. This isn’t our first IRCE rodeo, so we’re sharing some of what we’ve learned to help you make the most out of IRCE in 2017! IRCE is a huge event and the themes/focus areas are numerous. It’s easy Read More

Posted by Everett Sizemore on April 12th, 2017
Sitebulb SEO Crawler Beta Test Video

I had the opportunity to take a new crawler out on a test run. It’s called Sitebulb, and was developed by the URL Profiler team, which is another SEO tool that we use often for Content Audits and Technical SEO Audits. Here’s a quick video showing key features of the new tool: We’ll continue to Read More

Posted by kandra on April 5th, 2017
eCommerce for WordPress

Which eCommerce platform is right for you? We’re big fans of WordPress and its variety of powerful eCommerce plugins, especially WooCommerce. Read More

Posted by Michael Kuehn on March 28th, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.  Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing Read More