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The Inflow Blog: Where Experts Come To Talk

When it comes to discussing and analyzing the latest trends and changes in inbound marketing, the Inflow Team always has something to say. Check out our blog for great resources and ideas for inbound marketing.

Digital Content Audits for SEO and Inbound Marketing

fat bot

Today I published a content audit tutorial on Moz.com which outlines in detail our process for performing content audits on client sites. To accompany the guide on Moz, we created a useful tool that should help you choose a path forward in the vast majority of cases when conducting a content audit. We call this Content […]

Posted by Everett Sizemore on August 13th, 2014

This Month In Search – July 2014

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The past four weeks have continued to keep us busy with client work, summer vacations and some more big algorithm updates! In late June, the “Authorship Photo Drop” occurred. What the heck is the authorship photo drop? It simply means that your pretty little mug will no longer appear in the SERPs next to content […]

Posted by Chris Hickey on August 7th, 2014

Is That A Word? – #searchlingo

searchlingo

How do you spell canonicalization? We were sitting in the office and someone asked “is backlink one word or two?” This raised the eyebrows of quite a few SEO’s in the office. Well technically it is two words, however in our industry, it is perfectly acceptable to keep it as one. Much like this office’s […]

Posted by Tim Hampton on August 6th, 2014

How Inflow Does Audience Profiles

Inbound Marketing Personas

Developing personas for a business can take as long as you want it to take, and can be as expensive as you can afford. Nothing beats comprehensive surveys asking real people – especially real customers – about their likes, dislikes, roadblocks, goals, demographics… There are also companies that can provide highly targeted, accurate data to work with […]

Posted by Everett Sizemore on July 30th, 2014

What PR Experts Want Content Marketers To Know

PR Experts feat

Content marketers, listen up! As we know, the world of inbound marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They need to create content and then pitch, promote and work their way around some other highly nuanced […]

Posted by Sara Downey on July 23rd, 2014