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The Inflow Blog: Where Experts Come To Talk

When it comes to discussing and analyzing the latest trends and changes in inbound marketing, the Inflow Team always has something to say. Check out our blog for great resources and ideas for inbound marketing.

How Inflow Does Audience Profiles


Developing personas for a business can take as long as you want it to take, and can be as expensive as you can afford. Nothing beats comprehensive surveys asking real people – especially real customers – about their likes, dislikes, roadblocks, goals, demographics… There are also companies that can provide highly targeted, accurate data to work with […]

Posted by Everett Sizemore on July 30th, 2014

What PR Experts Want Content Marketers To Know

PR Experts feat

Content marketers, listen up! As we know, the world of inbound marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They need to create content and then pitch, promote and work their way around some other highly nuanced […]

Posted by Sara Downey on July 23rd, 2014

This Month In Search – June 2014

this_month_in_search_6_2014

We are now halfway through 2014, and still settling down from a couple big updates from Google in May and June. We have been digging into case studies, analysis and other interesting tidbits ever since. With Google releasing Panda 4.0, it is not coincidental that many of our projects here at Inflow are focused on […]

Posted by Chris Hickey on July 8th, 2014

What’s more awesome than bacon and Internet cats? These links for July 3rd

bacon and cats

Every week we follow organic and paid search news so we can stay current in our knowledge and bring our A game to client work.  This week, these stories caught our attention:    A great look at what clients want from their marketing agencies. Straight from the Google Analytics blog: simplify by segmenting brand and […]

Posted by JD Prater on July 3rd, 2014

SERPs: A Primer

SERP

Table of Contents Beyond Primary Search Results Cost Per Click/Pay Per Click AdWords CPC (Top, Bottom and Right) Product Listing Ads (PLA) Knowledge Graph Knowledge Graph (Brand or identity) Music Carousel Disambiguation Box Primary Search Results Sitelinks Be the Top Ranked Domain for Branded Searches Have High Natural Search Traffic Have Solid, Clear Navigation and […]

Posted by Rick Ramos on June 24th, 2014