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Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

Posted by Everett Sizemore on February 14th, 2017
weak snippet what they are and how to steal them

You may have heard the phrase “weak snippet” used lately in SEO circles. I heard it the first time from Rob Bucci at MozCon last year. Here is the slide deck. But before discussing “weak” snippets, it may help to quickly recap what a featured “snippet” is in the first place.   What is a Read More

Posted by Michael Kuehn on February 7th, 2017
emerging trends from best in class research

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users Read More

Posted by The Inflow Team on February 6th, 2017
Inflow recognized by clutch

Clutch ranks tech and marketing companies based on their level of focus in a given category (such as SEO, in our case), and client feedback about their work. So what the heck is Clutch, and why does it matter? Clutch is a B2B ratings and reviews platform based out of DC. They use campaigns like Read More

Posted by Kent Barton on January 31st, 2017
rewrite those category pages

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More

Posted by Keith Hagen on January 23rd, 2017
rules

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More

Posted by Alex Juel on January 17th, 2017
yahoo stores aabaco small business SEO

Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18 Read More

Posted by Keith Hagen on January 11th, 2017
inflow best practices for eCommerce sites

Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More

Posted by Keith Hagen on January 3rd, 2017
better mobile this year man with a mobile phone

The New Year is here, so it’s time to start thinking of ways to make your mobile experience better for users in 2017. I’ve compiled three rather simple ways to boost your mobile growth this year. 1) Free Your Mobile Menu Don’t hide your navigation behind a mobile menu. If you do, people will never know what the Read More

Posted by Mike Belasco on December 21st, 2016
Step Zero in moving to HTTPS

By Mike Belasco and Michael Kuehn  More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings Read More