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Posted by Glen on October 25th, 2016
log file analysis

What is Log File Analysis for SEO? Log file analysis has many applications outside of SEO, such as site security. In terms of search engine optimization, the process usually involves downloading the file from your server and importing it into a log file analysis tool, where all the information about every “hit” on the site Read More

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary Read More

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Gina Kuzmick on September 29th, 2016
scaling product page copywriting

Product copywriting gets progressively more difficult with larger product selections. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start — and end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important task of reworking your product copy is not the Read More

Posted by Michael Kuehn on September 21st, 2016
5 ways to increase mobile conversions

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. Read More

Posted by Alex Juel on September 16th, 2016
boxing knockout

Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. That’s one way to do it, but there are some great tools that can help, too, and probably provide more thorough results. Identify Keywords The first thing you need to do is Read More

Posted by Mike Belasco on September 6th, 2016
Compare Marketing Automation Systems

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business? [Marketing Technology Landscape Image by Scott Brinker at] To answer that question, Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these instructions, each URL Read More

Posted by Michael Kuehn on August 23rd, 2016
evergreen with snow holiday code freeze

If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing Read More

Posted by Alex Juel on August 16th, 2016
empty shelves in grocery store

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds, or even thousands, of out of stock pages online without actually looking into how this could benefit or hurt their website. This Read More