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Posted by Michael Kuehn on March 28th, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.  Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing Read More

Posted by Mike Belasco on March 21st, 2017

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More

Posted by Alex Juel on March 7th, 2017

A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value. One way to accomplish both is to target featured snippets in your keyword research process. What is a Featured Snippet? A featured Read More

Posted by Keith Hagen on February 28th, 2017
7 eCommerce Trends to Nix Today (2)

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, Read More

Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

Posted by Everett Sizemore on February 14th, 2017
weak snippet what they are and how to steal them

You may have heard the phrase “weak snippet” used lately in SEO circles. I heard it the first time from Rob Bucci at MozCon last year. Here is the slide deck. But before discussing “weak” snippets, it may help to quickly recap what a featured “snippet” is in the first place.   What is a Read More

Posted by Michael Kuehn on February 7th, 2017
emerging trends from best in class research

Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users Read More

Posted by The Inflow Team on February 6th, 2017
Inflow recognized by clutch

Clutch ranks tech and marketing companies based on their level of focus in a given category (such as SEO, in our case), and client feedback about their work. So what the heck is Clutch, and why does it matter? Clutch is a B2B ratings and reviews platform based out of DC. They use campaigns like Read More

Posted by Kent Barton on January 31st, 2017
rewrite those category pages

  “Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More

Posted by Keith Hagen on January 23rd, 2017
rules

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More