Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Shaun Elley on April 16th, 2019

Discover our favorite strategies for improving AdWords (Google Ads) eCommerce performance covering Google Shopping Ads and more. Find out the exact strategy used to maximize ROAS for our clients. Read More

Posted by Gabe McFarland on April 2nd, 2019

Our guide to optimizing your eCommerce product or data feed for Google Shopping ads to get the lowest costs per click and highest ROAS. We’ve curated these lessons from working on hundreds of eCommerce shopping ad campaigns. Read More

Posted by Tory Gray on March 26th, 2019

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More

Posted by Mike Belasco on March 19th, 2019

Learn how to use Edge SEO to implement SEO changes without coding or requiring developers to change your backend. Read More

Posted by Michael Kuehn on March 5th, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019. Read More

Posted by Neil Robertson on February 27th, 2019

Are eCommerce companies too reliant on paid ads? Will they saturate their market? Our paid marketing team weighs in on these questions. Read More

Posted by Tory Gray on February 19th, 2019

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More

Posted by Chris Hickey on February 12th, 2019

In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More

Posted by Tory Gray on January 23rd, 2019

Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

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