Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Chris Hickey on February 12th, 2019
Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More

Posted by Tory Gray on January 23rd, 2019
BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

Posted by Forrest Dombrow on December 26th, 2018
How to Choose the Best eCommerce Agency for Your Needs

What would it look like to find the best eCommerce agency for your company? What signals would you look for to decide if they were delivering value? Read More

Posted by Tommy Bailey on December 18th, 2018
The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. Read more about their success! Read More

Posted by Forrest Dombrow on December 4th, 2018
The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More

Posted by Michael Kuehn on November 20th, 2018
Research: How the BBB Seal Negatively Impacted Conversions on an eCommerce Site

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

Posted by Forrest Dombrow on November 13th, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More

Posted by Devon Cox on November 6th, 2018
Why You Shouldn’t Split Test During an eCommerce Redesign

Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More

Posted by Dan Kern on October 30th, 2018
eCommerce Copywriting Guidelines

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

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