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Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by The Inflow Team on April 18th, 2017
IRCE Attendee Tips

Inflow is very excited to announce that we’ll be exhibiting at the Internet Retailer Conference and Exhibition (IRCE) in Chicago. This isn’t our first IRCE rodeo, so we’re sharing some of what we’ve learned to help you make the most out of IRCE in 2017! IRCE is a huge event and the themes/focus areas are numerous. It’s easy Read More

Posted by Everett Sizemore on April 12th, 2017
Sitebulb SEO Crawler Beta Test Video

I had the opportunity to take a new crawler out on a test run. It’s called Sitebulb, and was developed by the URL Profiler team, which is another SEO tool that we use often for Content Audits and Technical SEO Audits. Here’s a quick video showing key features of the new tool: We’ll continue to Read More

Posted by kandra on April 5th, 2017
eCommerce for WordPress

Which eCommerce platform is right for you? We’re big fans of WordPress and its variety of powerful eCommerce plugins, especially WooCommerce. Read More

Posted by Michael Kuehn on March 28th, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.  Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing Read More

Posted by Mike Belasco on March 21st, 2017

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More

Posted by Alex Juel on March 7th, 2017

A good keyword research strategy should consider both keyword volume and user experience. Obviously, you want your page to perform well. You also want to give your audience information that they actually value. One way to accomplish both is to target featured snippets in your keyword research process. What is a Featured Snippet? A featured Read More

Posted by Keith Hagen on February 28th, 2017
7 eCommerce Trends to Nix Today (2)

Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, Read More

Posted by Michael Kuehn on February 21st, 2017
Emerging Trends from Best-in-Class Research- Part 2

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

Posted by Everett Sizemore on February 14th, 2017
weak snippet what they are and how to steal them

You may have heard the phrase “weak snippet” used lately in SEO circles. I heard it the first time from Rob Bucci at MozCon last year. Here is the slide deck. But before discussing “weak” snippets, it may help to quickly recap what a featured “snippet” is in the first place.   What is a Read More