Webroot is a leader in cloud delivered security software as a service (SaaS) for private consumers, enterprises and businesses.
To efficiently grow its business, it was important to bring in some Inbound Marketing support by outsourcing its link building /content marketing and having an SEO consultant ready to assist.
We wanted to open the door for a true partnership, communication and collaboration. Therefore, one of our Strategists worked from the Webroot office once a week. By doing this, we were able to focus on building several hundred high-quality links, collaborating with the Webroot SEO and marketing team. This method also helped us identify some technical issues holding the site back from success.
The result was that Webroot had a technical SEO ally during their site migration and then during link building/content marketing efforts. In the end, Webroot saw an astounding 108 percent increase in Year over Year organic traffic.