eCommerce Marketing Case Studies

How We Used Micro Conversion Data to Increase Conversion Rates by 37%

By Rachel Davis on December 16, 2020

Find out how Inflow used a client’s micro conversion data to adjust paid search campaigns, leading to an almost 40% increase in site conversion rates.

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

By Mandy Mangold on June 6, 2019

Here's how adding descriptions to the top of eCommerce category pages helped drive 46% more organic traffic over an 18 month period.

BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

By Tory Gray on January 23, 2019

Home Science Tools migrated from Magento to BigCommerce. Here's what happened to their SEO after the migration, and how they've improved it tremendously since.

The eCommerce Branding Strategies This Outdoors Company Uses to Command 2x-4x Higher Prices Than Its Competitors

By Tommy Bailey (Alumni) on December 18, 2018

Learn how Simms Fishing uses a variety of eCommerce branding strategies to command some of the highest prices in its market. We reveal all the secrets here.

Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site

By Michael Kuehn on November 20, 2018

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles.

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

By Ariel Steeber (Alumni) on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here's exactly how we did it.

Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform Site

By Glen McMurry (Alumni) on May 14, 2018

By going beyond the transcripts, Inflow helped this eCommerce client boost traffic by more than 45%. Find out how we did it with "niche outliers."

McAfee Trust Seals vs Norton Trust Badges for eCommerce

By Keith Hagen (Alumni) on April 2, 2018

In this article, we'll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site.

eCommerce Case Studies for Digital Marketing

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