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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
Track 30+ eCommerce metrics? That’s too many. Here’s a list with the best KPIs to focus on and the reasons why.
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eCommerce Marketing Case Studies
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Read detailed eCommerce marketing case studies, including SEO, PPC, CRO, Email and Inbound. Get in touch if you'd like your own success story.
Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.
We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process.
Our client could have done what many video platforms do for video SEO—post transcripts. Instead, we helped them attract brand new users by targeting ‘niche outliers.’
In this article, we’ll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site.
Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients.
Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it).
Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro—an eCommerce site that sells trail cameras. Their customers are hunters, wildlife researchers, and people looking to monitor activity around a cabin or a house. Most of their buyers are in the U.S. Of all the CRO …
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did …
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on …
One of the most enjoyable aspects of working in Internet marketing is getting to test fun and new marketing strategies. I run tests on my own websites because I have complete control over them. It also prevents me from making potentially costly mistakes on my client’s websites. I own a vaping website that I’ve been …
