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We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More
The Client: Gaia Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul. The site offers several channels with programming ranging from yoga and fitness to alternative perspectives on science. Gaia came to Inflow with a blog that was filled with mostly self-promotional posts. Read More
eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are things that can be done to prevent a platform’s limitations from limiting your site’s performance. Read More
Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part of that, and can even play a role in your site’s overall conversion rate. We’ve Read More
In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin which was aimed at decreasing search engine rankings of sites that were deemed to be Read More
It’s not uncommon for a Google algorithm update to throw your site’s SEO off track. Back when Google started releasing their Penguin and Panda updates, both of them seemed to cause some online retailers to see declines in their revenue. When this happens, it’s always a good idea to call in a team of experts Read More
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