Unless you’ve been lost in the jungles of the Amazon for the past few months, you’re aware that there have been some huge changes in Local Search over the past few months.
In late October of 2009, Google changed not only the way local results are shown in the SERPs (Search Engine Results Pages), but also made a drastic update to the Local Search algorithm. What you need to know about this update is that your website optimization now plays a much more significant role in ranking for local terms than it has in the past.
It had been possible to rank very well in Places on the basis of clean data, citations from trusted local and industry directories and a relatively good number of reviews, when compared with your competitors. That is still possible is less competitive locations and industries. But for rankings in more hotly contested niches, good overall website optimization for local terms is now required, too.
You need to optimize the pages of your website for location, as well as for keyword terms. How?
- Include the most well-searched geographic terms in all the important SEO areas of your pages: meta data, content , page titles, internal links, htags, etc.
- Include good, local-specific links as part of your overall link building process.
- Create a well-optimized, unique landing page for each of your locations.
- Use appropriate microformats on your web pages for locations and testimonials.
- Link between your website and Places page in ways that reinforce your location(s).
Where appropriate, seOverflow has always optimized websites for Local Search as part of our SEO and linkbuilding processes. So, if you need help with any of this or want to take advantage of the advanced Local SEO techniques that our team helps to pioneer, give us a call at (303) 905 1504. We can help you out!