Insights from Digital Marketing Experts

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

Learn how to use Inflow’s persona-based content gap analysis tool to easily identify content opportunities based on audience segment, interest and buying stage.

Find out which proven furniture marketing strategies we've used to help brands like Vitrazza and Modern Bungalow increase their online sales

Learn about the top marketing trends that will impact digital marketers this year, including generative AI, privacy updates, Google Analytics 4, and more.

Use Inflow’s downloadable KPI template in Google Sheets to pull in data from Google Analytics, Google Ads, and more.

Find out exactly why your Google Analytics isn’t accurate compared to other sources and how you can improve your reporting strategy to have it all make sense.

Learn how to track form submissions in GTM when they have the same IDs and go through API redirects.

Learn how to set up your Google Analytics 4 eCommerce tracking to optimize your data collection and analysis efforts.

Learn how ongoing GTM & GA4 support/monitoring can help you ensure data accuracy and optimize your digital strategy for maximum ROI.

Learn how you can prevent PII in Google Analytics 4 by following Inflow’s Google Tag Manager exclusion method today.