The CRO and SEO Impact of Syndicated Reviews


2 Comments
  1. Thank god finally an article on this topic!
    I have been looking into this issue because the only ones providing information are tool providers (bazarvoice & pwerreview mainly), and of course they defend their tool by saying syndicated content is not duplicated content. And how they support their argumentation is a bit light.

    An issue I see is that since google is showing the version with the highest pagerank.
    So if you manage a brand, and that your brand.com is much smaller than your partner.com website (think for instance the website of dior.com vs the one of sephora); your retailer will get the SEO benefit of your review…while your own website gets the downside of being considered as publishing duplicated content. Wdyt about that ?

    • I think that is a likely scenario, but not sure how much “downside” there is to that. For example, I certainly don’t think the brand.com site would suffer any sort of penalty or hit to “quality” in this scenario. Also there is a positive benefit to the Brand overall but maybe the margins aren’t quite as good as selling direct.

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About The Author

Mike Belasco on hiking trail.

Mike Belasco

Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was acquired by Inflow in 2014.

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