How eCommerce Stores Can Best Use Syndicated Reviews

  1. Thank god finally an article on this topic!
    I have been looking into this issue because the only ones providing information are tool providers (bazarvoice & pwerreview mainly), and of course they defend their tool by saying syndicated content is not duplicated content. And how they support their argumentation is a bit light.

    An issue I see is that since google is showing the version with the highest pagerank.
    So if you manage a brand, and that your is much smaller than your website (think for instance the website of vs the one of sephora); your retailer will get the SEO benefit of your review…while your own website gets the downside of being considered as publishing duplicated content. Wdyt about that ?

    • I think that is a likely scenario, but not sure how much “downside” there is to that. For example, I certainly don’t think the site would suffer any sort of penalty or hit to “quality” in this scenario. Also there is a positive benefit to the Brand overall but maybe the margins aren’t quite as good as selling direct.

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A photograph of Mike Belasco on a hiking trail.

Mike Belasco

Mike Belasco has been an entrepreneur and digital marketer since 2003. Mike founded Inflow (previously known as seOverflow) in 2007 and led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was subsequently acquired by Inflow. After 20 years of serving as Inflow’s Founding CEO, in 2023 Mike completed a sale of Inflow. He now takes on entrepreneurial adventures and continues to be a raving fan of the Inflow team while consulting as a Strategic Advisor. 

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