Inflow

Inflow: eCommerce Marketing Agency

Mike Belasco

Founder 

He/Him/His

Mike Belasco

Mike founded Inflow (previously known as seOverflow) in 2007 and led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was acquired by Inflow in 2014. After 20 years of serving as Inflow’s Founding CEO, in 2023 Mike completed a sale of Inflow. He now takes on entrepreneurial adventures and continues be a raving fan of the Inflow team while consulting as a Strategic Advisor.

Mike Belasco has been an entrepreneur and digital marketer since 2003, when he launched a brand in the online gambling industry. A graduate of the Leeds School of Business at the University of Colorado at Boulder, Mike honed his skills in the early ’90s during the dot-com boom. Because Mike started his career as a web developer, his technical background eventually led to deep expertise in search engine optimization (SEO). Over his marketing and SEO career, he’s worked with brands such as Amazon, Overstock.com, Dish Network, and many other mid-sized companies and small businesses.

Mike has previously spoken at national and international industry events and conferences such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), and Business Marketing Association Events (BMA). He’s also a guest lecturer on digital marketing at CU Boulder and the University of Denver.

Belasco loves fly fishing, RV camping in the summer, and skiing Breckenridge in the winter. Phish, bluegrass music, and the Houston Astros also hold a special place in his heart.

Connect with Mike:

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Mike Belasco

Waving robot next to Chat G P T program screenshots.
eCommerce Strategy | Digital Marketing Trends

20 Ways to Use ChatGPT to Enhance Your eCommerce Marketing Efforts

We show you how to best leverage the technology of ChatGPT for eCommerce SEO, content marketing, customer service, and more.
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Illustration of human figures shopping online through cell phones and computer screens.
eCommerce Strategy | Digital Marketing Trends

10 Credit Line & Installment Payment Apps for eCommerce Businesses

Looking to add a "buy now, pay later" purchase option to your eCommerce site? We look at 10 platforms available to you.
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Google Analytics | KPIs and Reporting | Digital Marketing Trends

Configuring CallRail & Google Analytics 4: Free Tool

Integrate CallRail & Google Analytics 4 data with our free configuration tool. Download it today to easily create your custom reporting metrics!
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Google Analytics | KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.
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Illustration of human figures sitting at a desk on their laptops. Above them hovers a first place trophy. Logo: Inflow. Attract. Convert. Grow.
eCommerce Strategy

How to Choose the Best eCommerce Digital Agency: 6 Factors to Look For

Find out what makes the best eCommerce agencies stand out and what you should look for in your next digital marketing professional.
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Illustration of a desktop computer monitor screen, showing a funnel with a gear at the top of it. To the right is a bar chart showing decreased growth over time and coins.
Conversion Rate Optimization

CRO for eCommerce: Is It Worth It? Costs of Continuous Testing

Is CRO worth it for your business? Learn more about the costs involved and average eCommerce pricing to make the best choice for your website.
Avatar for Mike Belasco By Mike Belasco
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Illustration of desktop monitor and projection screen showing bar charts, pie charts, and other reports. Logo: Google Analytics 4. Logo: Inflow. Attract. Convert. Grow.
KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends

New Google Analytics 4: An Introduction for eCommerce Businesses

Find out what to expect with Google Analytics 4, from the pros and cons of the platform to its comparison with Universal Analytics.
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Screenshots of Facebook Ad examples from eCommerce brands. Logo: Inflow. Attract. Convert. Grow.
Paid Search Advertising | Social Media Advertising

7 eCommerce Facebook Ad Examples & Actionable Strategies for 2022

Read our report of Facebook Ads run by top eCommerce brands to discover the trends and strategies your online business should be following.
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eCommerce Strategy

How SSL Certificates Impact SEO & How to Choose One for Your Business

Whether you're looking for your site's first SSL certificate or reevaluating your options, start with our complete introductory guide.
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Social Media Advertising

How to Use Facebook for eCommerce: 10 Expert Strategies

Learn how to increase your online sales with our strategies for eCommerce marketing on Facebook.
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