Mike Belasco

CEO

He/Him/His

Mike Belasco has been an entrepreneur and digital marketer since 2003, when he launched a brand in the online gambling industry. A graduate of the Leeds School of Business at the University of Colorado at Boulder, Mike honed his skills in the early ’90s during the dot-com boom. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was acquired by Inflow in 2014.

Because Mike started his career as a web developer, his technical background eventually led to deep expertise in search engine optimization (SEO). Over his marketing and SEO career, he’s worked with brands such as Amazon, Overstock.com, Dish Network, and many other mid-sized companies and small businesses.

Mike has previously spoken at national and international industry events and conferences such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), and Business Marketing Association Events (BMA). He’s also a guest lecturer on digital marketing at CU Boulder and the University of Denver.

When he’s not working, Belasco loves fly fishing, RV camping in the summer, and skiing Breckenridge in the winter. Phish, bluegrass music, and the Houston Astros also hold a special place in his heart.

Connect with Mike:

Mike Belasco

eCommerce Strategy | Digital Marketing Trends in eCommerce

9 eCommerce Marketing Trends to Consider for Your 2023 Strategy & Budget

Learn about the top marketing trends that will impact eCommerce this year, including TikTok, Google Analytics 4, and more.

By Mike Belasco December 12, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

By Mike Belasco October 11, 2022

Illustration of four human figures in front of a webpage. Two are shopping on their phone, one holds a star against the webpage, and another sits on top of the webpage bar.

eCommerce Strategy | Digital Marketing Trends in eCommerce

15 eCommerce Holiday Marketing Strategies to Boost Sales & Revenue

Boost your holiday sales with our 10 eCommerce holiday marketing strategies. Get started now before it's too late.

By Mike Belasco September 23, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

Google Analytics 4 vs. Universal Analytics: Data & Reporting

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

By Mike Belasco August 29, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

Google Analytics 4 Setup: Step by Step Guide

Learn how to set up your Google Analytics 4 eCommerce tracking before the July 1, 2023, deadline.

By Mike Belasco August 1, 2022

eCommerce Strategy

How to Choose the Best eCommerce Digital Agency: 6 Factors to Look For

Find out what makes the best eCommerce agencies stand out and what you should look for in your next digital marketing professional.

By Mike Belasco July 28, 2022

Illustration of a desktop computer monitor screen, showing a funnel with a gear at the top of it. To the right is a bar chart showing decreased growth over time and coins.

Conversion Rate Optimization

CRO for eCommerce: Is It Worth It? Costs of Continuous Testing

Is CRO worth it for your business? Learn more about the costs involved and average eCommerce pricing to make the best choice for your website.

By Mike Belasco July 25, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

New Google Analytics 4: An Introduction for eCommerce Businesses

Find out what to expect with Google Analytics 4, from the pros and cons of the platform to its comparison with Universal Analytics.

By Mike Belasco June 27, 2022

Paid Advertising | Paid Social

7 eCommerce Facebook Ad Examples & Actionable Strategies for 2022

Read our report of Facebook Ads run by top eCommerce brands to discover the trends and strategies your online business should be following.

By Mike Belasco June 13, 2022

eCommerce Strategy

How SSL Certificates Impact SEO & How to Choose One for Your Business

Whether you're looking for your site's first SSL certificate or reevaluating your options, start with our complete introductory guide.

By Mike Belasco June 8, 2022

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