Mike Belasco

CEO

He/Him/His

Mike Belasco

Mike Belasco has been an entrepreneur and digital marketer since 2003, when he launched a brand in the online gambling industry. A graduate of the Leeds School of Business at the University of Colorado at Boulder, Mike honed his skills in the early ’90s during the dot-com boom. Mike founded Inflow (previously known as seOverflow) in 2007 and led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was acquired by Inflow in 2014. In 2023, Mike transitioned his role from CEO to a Strategic Advisor to Inflow with a focus on Data Analytics, Integrations and Strategic Solutions.

Because Mike started his career as a web developer, his technical background eventually led to deep expertise in search engine optimization (SEO). Over his marketing and SEO career, he’s worked with brands such as Amazon, Overstock.com, Dish Network, and many other mid-sized companies and small businesses.

Mike has previously spoken at national and international industry events and conferences such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), and Business Marketing Association Events (BMA). He’s also a guest lecturer on digital marketing at CU Boulder and the University of Denver.

Belasco loves fly fishing, RV camping in the summer, and skiing Breckenridge in the winter. Phish, bluegrass music, and the Houston Astros also hold a special place in his heart.

Connect with Mike:

Mike Belasco

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

How to Set Up Google Analytics 4: Complete Guide

Learn how to set up your Google Analytics 4 eCommerce tracking to optimize your data collection and analysis efforts.

By Mike Belasco October 31, 2023

eCommerce Strategy | Digital Marketing Trends in eCommerce

Building Your 2023 Holiday eCommerce Marketing Strategy: Increasing Sales, Revenue, & Customer Loyalty

Set your eCommerce website up for success in 2023 with this list of tips, tricks, and recommended strategies from our digital marketing experts.

By Mike Belasco October 27, 2023

Waving robot next to Chat G P T program screenshots.

Digital Marketing Trends in eCommerce

20 Ways to Use ChatGPT to Enhance Your eCommerce Marketing Efforts

We show you how to best leverage the technology of ChatGPT for eCommerce SEO, content marketing, customer service, and more.

By Mike Belasco May 1, 2023

Illustration of human figures shopping online through cell phones and computer screens.

eCommerce Strategy | Digital Marketing Trends in eCommerce

10 Credit Line & Installment Payment Apps for eCommerce Businesses

Looking to add a "buy now, pay later" purchase option to your eCommerce site? We look at 10 platforms available to you.

By Mike Belasco April 14, 2023

KPIs and Reporting | eCommerce Strategy

Configuring CallRail & Google Analytics 4: Free Tool

Integrate CallRail & Google Analytics 4 data with our free configuration tool. Download it today to easily create your custom reporting metrics!

By Mike Belasco April 11, 2023

eCommerce Strategy | Digital Marketing Trends in eCommerce

9 eCommerce Marketing Trends to Consider for Your 2023 Strategy & Budget

Learn about the top marketing trends that will impact eCommerce this year, including TikTok, Google Analytics 4, and more.

By Mike Belasco December 12, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

GA4 Case Study: Tracking Data for eCommerce & Non-eCommerce Sites

Find out how Inflow’s analytics team helped configure two websites’ data tracking in this Google Analytics 4 migration case study.

By Mike Belasco October 11, 2022

KPIs and Reporting | eCommerce Strategy | Digital Marketing Trends in eCommerce

Google Analytics 4 vs. Universal Analytics: Data & Reporting

Learn all about the differences between data and reporting in GA4 and UA, and get a free downloadable comparison dashboard to get you started.

By Mike Belasco August 29, 2022

eCommerce Strategy

How to Choose the Best eCommerce Digital Agency: 6 Factors to Look For

Find out what makes the best eCommerce agencies stand out and what you should look for in your next digital marketing professional.

By Mike Belasco July 28, 2022

Illustration of a desktop computer monitor screen, showing a funnel with a gear at the top of it. To the right is a bar chart showing decreased growth over time and coins.

Conversion Rate Optimization

CRO for eCommerce: Is It Worth It? Costs of Continuous Testing

Is CRO worth it for your business? Learn more about the costs involved and average eCommerce pricing to make the best choice for your website.

By Mike Belasco July 25, 2022

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