Mike Belasco

CEO

He/Him/His

Mike Belasco has been an entrepreneur and digital marketer since 2003, when he launched a brand in the online gambling industry. A graduate of the Leeds School of Business at the University of Colorado at Boulder, Mike honed his skills in the early ’90s during the dot-com boom. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards. In 2009, he also founded ConversionIQ, which was acquired by Inflow in 2014.

Because Mike started his career as a web developer, his technical background eventually led to deep expertise in search engine optimization (SEO). Over his marketing and SEO career, he’s worked with brands such as Amazon, Overstock.com, Dish Network, and many other mid-sized companies and small businesses.

Mike has previously spoken at national and international industry events and conferences such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), and Business Marketing Association Events (BMA). He’s also a guest lecturer on digital marketing at CU Boulder and the University of Denver.

When he’s not working, Belasco loves fly fishing, RV camping in the summer, and skiing Breckenridge in the winter. Phish, bluegrass music, and the Houston Astros also hold a special place in his heart.

Connect with Mike:

Mike Belasco

Micro Conversions Digital Marketers Should Consider Tracking

Find out which micro conversions your eCommerce business should be tracking and how they can inform your holistic digital marketing strategy.

By Mike Belasco September 13, 2021

Illustration of four human figures in front of a webpage. Two are shopping on their phone, one holds a star against the webpage, and another sits on top of the webpage bar.

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Boost your holiday sales with our 10 eCommerce holiday marketing strategies. Get started now before it's too late.

By Mike Belasco August 25, 2021

Email Marketing | eCommerce Strategy

10 Best eCommerce Marketing Automation Systems Compared

We compare Klaviyo, ActiveCampaign, Hubspot, and more in this evaluation of eCommerce marketing automation systems. Which system is right for you?

By Mike Belasco June 10, 2021

Inflow News

Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

We wanted to switch to agile to make our employees happier and more efficient in their roles. But this change also translates to increased client satisfaction.

By Mike Belasco June 26, 2020

Digital Marketing Trends in eCommerce

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

We surveyed 18 eCommerce clients on their marketing plans during the current COVID-19 crisis. Here are the results.

By Mike Belasco April 1, 2020

eCommerce Strategy

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Apply these supercharged eCommerce marketing strategies to your online store and watch sales climb.

By Mike Belasco March 27, 2020

Digital Marketing Trends in eCommerce

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

In this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

By Mike Belasco March 25, 2020

KPIs and Reporting | eCommerce Strategy

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Track 30+ eCommerce metrics? That's too many. Here's a list with the best KPIs to focus on and the reasons why.

By Mike Belasco January 15, 2020

eCommerce Strategy

Our Strategy for Building One of the Best eCommerce Agencies

Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency.

By Mike Belasco August 14, 2019