Inflow Conversion Optimization Case Study: Creating Paths

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Clear Audience Path Leads To More Sales

Keith Hagen, Michael Kuehn, Devon Cox - the Inflow CRO Team

From our CRO Team


Increase in Sales


The Inflow CRO Solution

Inflow’s CRO team did an on-page analysis and found that the average fold fell above where a visitor could see categories or products. This situation made it more difficult for a visitor to take that next step in the conversion process.

on page testing

The Results

Inflow recommended adding a clear audience path to help site visitors. Additionally, a recommendation to reduce the header height made it possible to see an option to shop by category above the fold. Site sales increased 23 percent by reducing the size of the header.

audience paths

More importantly, replacing the sample request with an audience path reduced requests for samples by 50 percent.

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