eCommerce Conversion Rate Case Study - Fashion Jewelry

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Fashion Chain Gets Conversion Rate & Sales Boost

Keith Hagen, Michael Kuehn, Devon Cox - the Inflow CRO Team

From our CRO Team


Increase in Revenue Per Visitor


When measured conservatively, sales increased 35 percent on the site, as a direct result of testing. Analytics indicated a higher conversion rate increase related to organic search traffic increases, which were partially attributed to conversion optimizations as well.

Revenue per visitor (RPV) up 92%

The real result was how much the average visitor actually spent on the site. Not only did more customers purchase, but they also bought more items and more expensive items.

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