Media Contour is a creative studio specializing in web development and design.
They already had a cutting edge site, but needed some help building brand awareness and a strong backlink profile. They also wanted to increase social signals and overall traffic to the site.
181 social shares from the article on Media Contour’s site
Influencer reach of more than 95,000
After a robust brainstorming session with the team at Media Contour, we all decided that an multi-expert piece surveying UX industry influencers on what they are currently reading was going to make a dynamic and interesting piece.
The article wasn’t just a clever way to meet goals, but it genuinely added value for anyone who read it. Because of that, we knew it would be a success on social channels.
Within 30 days, the article received 39 links, 751 pageviews and 181 social shares.
Even more important than the actual social shares were the influencers sharing. Because this article appealed to just the right audience, the total reach of this article went out to more than 95,000 social followers.