Inflow Local SEO Case Study: Increasing Non-Paid Traffic 106%

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Get Your Local Data Straight and Get Found

Kent Barton, Chris Hickey, Mandy Mangold, Alex Juel, Glen McMurry of Inflow

From our Inbound Team


Increase in YoY Organic Traffic


Results: Optimized locations received 106 percent YOY non-paid traffic increase; 76 percent overall traffic increase YOY

The Inflow Solution

For CorePower Yoga, the trick was to zero in on the best strategy for local optimization and then test. We set up a pilot project that optimized five locations for local SEO. Our local search optimization program included: claiming, creating and cleaning up Google, Bing and Yahoo local listings, as well as sending correct information to what we refer to as the “Big 3:”  InfoUSA, Localeze and Acxiom.

We also worked together to create listings for the Better Business Bureau. We looked for the common variations of the addresses and worked to get NAP (name, physical address and phone number) of the selected locations consistent across the major data providers.

The next piece of the puzzle we brought in was to make any necessary updates and ensure that this round of changes took effect. In conjunction with CorePower Yoga, we were able to get most of the local data confusion cleared up for each of the locations in the pilot program. To top off the project, we created a training process for its own employees to do this process moving forward.

The Results

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We compared the results of these five locations to five randomly selected non-optimized locations. From September – December in 2012 to 2013, the non-optimized locations saw a year-over-year non-paid search traffic increase of 43 percent, while the optimized locations saw more than double that–an increase of 106 percent. During the same time period, the non-optimized locations saw a year-over-year overall traffic increase of 59 percent, while the optimized locations saw an even greater increase of 76 percent.

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