From our Inbound Team
Increase in Revenue
MagnetStreet is an eCommerce site specializing in an array of products, including wedding invitations and “save the date” items.
They came to Inflow with a Manual Link Penalty from Google, as confirmed in their Webmaster Tools.
It was difficult for them to be competitive in the already saturated wedding invitation market with a Manual Penalty weighing them down.
Because MagnetStreet came to Inflow with a known Manual Penalty, Inflow performed a link-by-link analysis, along with a technical audit. The technical audit made recommendations for improvement, including focusing on decreasing the site’s number of indexed pages.
In conjunction with technical work and getting the number of indexed pages decreased, Inflow performed a link-by-link analysis and identified domains to be included in a disavow file. Since MagnetStreet had a Manual Link Penalty, Inflow also performed a large-scale link removal outreach program. After performing link removal for several months and getting almost 50 percent of the target “toxic” links removed (118 domains removed out of 248 identified), and uploading a comprehensive disavow file, Inflow wrote a reconsideration request and submitted it to Google.
On Oct. 30, the client was notified that the Manual Link Penalty had been removed. Since that date, the site’s traffic from Google Organic has increased by 24 percent; more importantly, transactions are up 60 percent and revenue is up 72 percent.
Manual Penalties can be hard to understand without trained SEOs in your corner. Inflow’s technical audit and comprehensive link analysis is ultimately what led to Google removing the penalty. Fully recovering from Panda, Penguin and Manual Penalties can be very difficult, and it takes time to make gains. However, with a strong Inbound Marketing team behind you, it’s possible.
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