Technical SEO

When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming …

Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques.

Crawl

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making …

Is it necessary to crawl an entire enterprise site?

TL;DR. Not usually.

Tell me if this sounds familiar. You’ve adjusted the settings on your crawler tool to throttle the crawl speed, respect robots.txt and robots meta tag directives, etc. You …

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …

There probably aren’t many reasons why you’d need to convert a bunch of short URLs to their original long URLs, but I can think of one reason. One of the techniques our link building team has found to result in …

One of the most important things a business owner can do when redesigning their website is to keep their SEO team involved during the redesigning process. The SEO knows the history of the site, knows the site architecture, and …