Content Audit Strategies for Common Scenarios
Instructions: Choose your column by site size, and row by situation. Click the “Focus” description to expand the recommended strategy. Read this article on Moz.com if you need more background.
(< 100 Pages Indexed)
Heavy emphasis on Keyword Research (KWR), Keyword Matrix (KWM) and Content Gap Analysis (CGA). Assume we can improve every page if needed.
(101-1000 Pages Indexed)
Heavy emphasis on KWR/KWM. Light emphasis on CGA. A complete rewrite of all content is still scaleable, but some pruning is probably necessary.
(1,001 – 9,999 Pages Indexed)
Heavy emphasis on pruning out the junk. Moderate emphasis on improving key pages. Very little emphasis on KWR/KWM (ie. for key pages). No need for CGA.
Extra Large Site
(10,000+ Pages Indexed)
Heavy emphasis on pruning out the junk. Improve key pages. No need for KWR/KWM or CGA.
Situation: No penalty, no major content issues
Situation: No penalty, but major content issues or future penalty risk
Situation: Existing content-based penalty
One last thing…
Obviously every possible content auditing scenario can’t be accounted for with a simple matrix. Strategies may change dramatically by client type (eCommerce, B2B, Content Site…) and many other factors. This tool is designed to help you kickstart your own content audit strategies by seeing our recommendations for common scenarios.
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