Content Audit Strategies for Common Scenarios
Instructions: Choose your column by site size, and row by situation. Click the “Focus” description to expand the recommended strategy. Read this article on Moz.com if you need more background.
Small Site
(< 100 Pages Indexed)
Heavy emphasis on Keyword Research (KWR), Keyword Matrix (KWM) and Content Gap Analysis (CGA). Assume we can improve every page if needed.
Medium Site
(101-1000 Pages Indexed)
Heavy emphasis on KWR/KWM. Light emphasis on CGA. A complete rewrite of all content is still scaleable, but some pruning is probably necessary.
Large Site
(1,001 – 9,999 Pages Indexed)
Heavy emphasis on pruning out the junk. Moderate emphasis on improving key pages. Very little emphasis on KWR/KWM (ie. for key pages). No need for CGA.
Extra Large Site
(10,000+ Pages Indexed)
Heavy emphasis on pruning out the junk. Improve key pages. No need for KWR/KWM or CGA.
