Content Audit Strategies for Common Scenarios
Instructions: Choose your column by site size, and row by situation. Click the “Focus” description to expand the recommended strategy. Read this article on Moz.com if you need more background.
(< 100 Pages Indexed)
Heavy emphasis on Keyword Research (KWR), Keyword Matrix (KWM) and Content Gap Analysis (CGA). Assume we can improve every page if needed.
(101-1000 Pages Indexed)
Heavy emphasis on KWR/KWM. Light emphasis on CGA. A complete rewrite of all content is still scaleable, but some pruning is probably necessary.
(1,001 – 9,999 Pages Indexed)
Heavy emphasis on pruning out the junk. Moderate emphasis on improving key pages. Very little emphasis on KWR/KWM (ie. for key pages). No need for CGA.
Extra Large Site
(10,000+ Pages Indexed)
Heavy emphasis on pruning out the junk. Improve key pages. No need for KWR/KWM or CGA.