If there’s one thing you should know about our team here at Inflow it’s this: We love running tests and using data to back-up our insights. We hate navigating blindly and hoping for the best. That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. The …
Paid Search (PPC) Case Studies
A good Paid Search (PPC) strategy drives traffic but a great PPC strategy drives qualified visitors to your site. Whether you’re promoting your brand and products through Google Ads or using other advertising platforms, our team has the experience to help you promote your eCommerce business efficiently and cost-effectively. The case studies below should give you and idea of how our PPC team works to identify and implement the right strategies for our clients.
This case study shows how eCommerce businesses can maximize profitability from PPC through data analysis. The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability.
Should you invest in a PPC management software platform? This post will help you decide if these tools are worth it.
Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study.
We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it.
Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.
We take a critical look at three best-in-class brands—Adidas, Crate and Barrel, and Nixon—are their Facebook eCommerce strategies. Read to learn more!
Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients.
Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it).
We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did …