Paid Search (PPC) Case Studies - Inflow

Paid Search (PPC) Case Studies

A good Paid Search (PPC) strategy drives traffic but a great PPC strategy drives qualified visitors to your site. Whether you’re promoting your brand and products through Google Ads or using other advertising platforms, our team has the experience to help you promote your eCommerce business efficiently and cost-effectively. The case studies below should give you and idea of how our PPC team works to identify and implement the right strategies for our clients.

Posted by Ariel Steeber on July 10th, 2018
How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here’s exactly how we did it. Read More

Posted by Neil Robertson on June 12th, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients. Read More

Posted by Neil Robertson on March 20th, 2018

Ever curious what big-name brands do with their millions a month and thousands per day Google Adwords budget? Here’s how we manage the process for one of our 7-figure clients. Read More

Posted by Neil Robertson on February 20th, 2018

Many businesses inadvertently get in their own way and overspend on both branded search campaigns and general campaigns. The good news is: finding and fixing this issue is a straightforward process. In this article, we’re going to show you how to see if you’re accidentally overspending on campaigns (and how to fix it). Read More

Posted by Neil Robertson on January 30th, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116% Revenue: increased 268% Those are numbers to be proud of by any standard, so how did Read More

Posted by Aaron St Gelais on December 20th, 2017
Inflow Featured Image - Skreened

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on Read More

Posted by The Inflow Team on October 10th, 2014
Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and segmentation can do wonders to help a brand draw in more qualified visitors – users Read More

Posted by The Inflow Team on March 10th, 2014
Case Study: Huge Revenue Increase After Data-Oriented Campaign Changes

Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities to increase your revenue. We’ve helped clients implement a variety of tracking solutions and we’ve Read More

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