Posts by Inflow Blog Staff
SCHEDULE A CALL
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On

The Inflow Team

Contributors to the Inflow Blog 

Inflow Team Icon

This article was written by a member of the past or present Inflow team. Over the years our team has consisted of experts in PPC, social media, search engine optimization, conversion rate optimization, local search and Inbound Marketing specialists and experts. We’re proud to showcase their work as part of our larger collection of articles and resources on the Inflow site.

Posted by The Inflow Team on November 17th, 2015
think outside of the box

Testing, 1 2 3: Going Against Digital Marketing Best Practices As my few first weeks of PPC training here at Inflow come to a close, I’d like to share my thoughts on how best practices can vary and be contradicted in a litany of topics within paid advertising, but here I’ll focus on two key areas.  Read More

Posted by The Inflow Team on June 16th, 2015
sara downey robinson to speak at blogfest

In-house marketing coordinator, Sara Downey Robinson has been tapped to present at IDEA WORLD’S Fitness BlogFest with Sweat Pink July 16-19 in Los Angeles, CA. Downey Robinson who is, herself, dedicated to supporting women in fitness, will be presenting on SEO Tips and Tricks for bloggers in the fitness vertical. However, this won’t be your Read More

Posted by The Inflow Team on May 5th, 2015
hero conference ppc

What a week! I arrived back in Denver last Wednesday night exhausted from all of the knowledge bombs dropped at the Hero Conference. This conference is considered the PPC event of the year, and I was lucky enough to attend this year, because I received a free pass for winning their blog contest (you can Read More

Posted by The Inflow Team on April 14th, 2015
men shaking hands

So, you’ve decided to pursue an Internet marketing strategy outside of your own capabilities It’s important to know what to look for when shopping around for an agency in order to avoid any misuse of your valuable time and money. No matter how large or small your company is, there is one cold hard fact Read More

Posted by The Inflow Team on December 22nd, 2014
sara downey robinson to speak at alt summit

Sara Downey Robinson, in-house marketing coordinator for Inflow, will be presenting at Altitude Summit this coming January in Salt Lake City. Downey Robinson will be presenting on SEO for bloggers of all skill levels. Alt is known as “the premier business conference for pioneering and rookie bloggers and creatives in this space.” Downey Robinson will Read More

Posted by The Inflow Team on October 30th, 2014
sad emoji on facebook biz logo

By JD Prater and Sara Downey Robinson    Has Anyone Even Heard Of Facebook Business Manager? I am the in-house marketing coordinator here at Inflow. Since I came on board, I’ve been managing our social channels. Recently we migrated over to Facebook’s Business Manager. I believe I’ve gone on the record on this blog before Read More

Posted by The Inflow Team on April 26th, 2014
twitter cards

Expectation breeds innovation, especially in the months after announcing an IPO. Twitter is moving fast and making good on its promise earlier this month to introduce 15 more ad types in 2014. Most recently, Twitter announced Website Cards, which enable marketers to combine attractive visuals with context and a call-to-action, and a link to an Read More

Posted by The Inflow Team on April 22nd, 2014
google adwords on tablet and reports

Today our Paid Search team attended Google’s Adwords Performance Forum where Google revealed a few innovations to their Adwords platform. The key takeaway for marketers is understanding context. Google made it abundantly clear that it’s no longer about the device; it’s about the consumers. The future of marketing is using technology to reach people in Read More

Posted by The Inflow Team on April 18th, 2014
science

Having trouble deciding if it’s worth running a paid Facebook campaign? It’s a difficult question and a hot topic as Facebook continues to force companies to pay for engagement. Adweek reported that Facebook will continue to slash brand’s organic reach down between 1% to 2% in the upcoming future. That means for every 1,000 followers Read More

Posted by The Inflow Team on January 28th, 2014
Inflow Team

An overall important feature in keyword planning is the thematic build-out and structure of an account (we utilize the “Awareness Ladder” at seOverflow – more on that later.) The thematic build-out helps devise the actual structure of ad groups (to properly structure your campaign). By structuring these terms in the thematic ad groups, we are Read More