Devon Cox, CRO Team Lead | GoInflow

Devon Cox

CRO Team Lead 

Devon Cox

Devon Cox has been an Internet marketing professional for more than 15 years. After graduating from Boston College in 1997 with a degree in business and computer science, Cox started an IT consulting business where he worked with clients on IT infrastructure and online initiatives. He then went back to school, receiving his MBA in marketing at the University of Colorado Boulder in 2005, going on to leadership roles at major lead generation businesses.

He has worked for B2B and B2C organizations, led large customer acquisition programs and has been an active conversion optimizer for all that time. In addition to CRO and media buying expertise, Cox has broad experience with online product management, SEO and social media programs, including Facebook page optimization and media, as well as blogger and affiliate partnership experience.

Outside the office, he enjoys camping and skiing in the Rocky Mountains with his wife and two kids.

Connect with Devon:


Posted by Devon Cox on September 27th, 2019

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store. Read More

Posted by Devon Cox on September 19th, 2019

We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel. Read More

Posted by Devon Cox on September 5th, 2019
Best In Class eCommerce Homepages

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features and tactics used on over 20 of the top eCommerce sites out there, and put them into a matrix so marketers can easily identify best practices, emerging Read More

Posted by Devon Cox on November 6th, 2018
Why You Shouldn’t Split Test During an eCommerce Redesign

Why we don’t recommend split testing and other best practices for eCommerce website redesigns. Read More

Posted by Devon Cox on July 17th, 2018
The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By focusing on different eCommerce shopping types, we were able to increase an eCommerce website’s conversion rate by 9%. Read more about how we did it! Read More

Posted by Devon Cox on June 26th, 2018

Did you know the most common way to calculate your eCommerce conversion rate isn’t very useful? In this article, we introduce a new way to calculate this rate—and why it matters. Read More

Posted by Devon Cox on January 31st, 2008
SEO keyboard and football helmet

I will be on a panel discussing SEO for fantasy sports related websites at the FSTA(Fantasy Sport Trade Association) Winter Business Conference on February 12, 2008. The conference will be held in Denver, Colorado at the Inverness Hotel. Other panel members include Mary Bowling from Blizzard Internet Marketing, and Robert Wright (Mr. Web Gugu). This Read More

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