We present 2 case studies that show how measuring conversion rate by channel and seasonality are required to properly understand your conversion rate. Includes conversion rate numbers by channel. Read More
CRO Team Lead
Devon Cox has been an Internet marketing professional for more than 15 years. After graduating from Boston College in 1997 with a degree in business and computer science, Cox started an IT consulting business where he worked with clients on IT infrastructure and online initiatives. He then went back to school, receiving his MBA in marketing at the University of Colorado Boulder in 2005, going on to leadership roles at major lead generation businesses.
He has worked for B2B and B2C organizations, led large customer acquisition programs and has been an active conversion optimizer for all that time. In addition to CRO and media buying expertise, Cox has broad experience with online product management, SEO and social media programs, including Facebook page optimization and media, as well as blogger and affiliate partnership experience.
Outside the office, he enjoys camping and skiing in the Rocky Mountains with his wife and two kids.
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