Mike Belasco, CEO at Inflow - A Denver-Based Internet Marketing Agency
SCHEDULE A CALL
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On

Mike Belasco

CEO 

Mike Belasco

Honing his skills in the early ’90s during the dot-com boom, Mike Belasco worked for online industry giants Sun Microsystems and Level 3 Communications. He jumped ship from corporate America and decided to captain his own boat, establishing relationships with web designers and other online marketing professionals.

Belasco found a niche assisting web designers and other marketing professionals expand their offerings to include SEO services without having to specialize in the ever-changing space. This strategy was successful enough to turn seOverflow (now Inflow) into one of Denver’s 2010 – 2014 Fastest Growing Companies, according to the Denver Business Journal.

Expanding on the success of seOverflow, Belasco founded ConversionIQ in 2009 with business partner Keith Hagen. ConversionIQ (now part of Inflow) offers website conversion optimization services to companies directly and via their web agencies. Belasco’s vision for the future of internet marketing is based on moving away from interruption marketing and to Inbound Marketing for a more holistic answer for all internet marketing needs.

Belasco regularly speaks at national and international industry events and conferences, such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), Business Marketing Association Events (BMA) and many others. Belasco is also an instructor covering Local Search for the Online Marketing Institute (OMI). Belasco and his team launched LocalSearchToolKit.com to assist SEO professionals in analyzing Google Places Results.

Belasco is an avid fly fisherman and digs the band Phish, hence the above boat analogy.

Connect with Mike:

twitterlinked-ingoogle-plus

Posted by Mike Belasco on May 31st, 2017
ecommerce-marketing-goals-featured image

Typically you see posts about setting business goals towards the end of the year or the start of a new year, so apologies if this post seems out of place. The truth is, if you don’t have specific goals set for your business, NOW is the best time to set them. Unfortunately most of the Read More

Posted by Mike Belasco on March 21st, 2017
Building eCommerce KPI Dashboards in Google Sheets

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More

Posted by Mike Belasco on December 21st, 2016
Step Zero in moving to HTTPS

By Mike Belasco and Michael Kuehn  More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings Read More

Posted by Mike Belasco on September 6th, 2016
Compare Marketing Automation Systems

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business? [Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com] To answer that question, Read More

Posted by Mike Belasco on July 27th, 2016
read this before hiring an ecommerce seo agency

As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate, in great detail, our approach to eCommerce SEO and how that channel fits into our larger goals with Inbound Read More

Posted by Mike Belasco on April 6th, 2016
auditing google analytics illustration

How do you perform an eCommerce analytics audit? We get this question often from new clients who aren’t sure they can trust the data they’re seeing in Google Analytics or Omniture (Adobe Marketing Cloud). The overview below is for Google Analytics only, and contains sections specific to eCommerce. It never ceases to amaze me how incomplete and incorrect Read More

Posted by Mike Belasco on November 24th, 2015
scrape your site

When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming Frog. Their somewhat new (summer 2015) “extraction” feature has made grabbing specific snippets of content Read More

Posted by Mike Belasco on October 14th, 2015
still from big lewbowski - standing on rug in robe

    Even though the movie The Big Lebowski was released in 1998, about seven years before the term “Inbound Marketing” was coined by Brian Halligan, we’ve found several hidden messages predicting the Inbound Marketing revolution in this cult classic starring Jeff Bridges, John Goodman, Steve Buscemi, Philip Seymour Hoffman and others. If you are more Read More

Posted by Mike Belasco on August 11th, 2015
B2B and eCommerce Inbound Marketing Compared

I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my new acquaintances, I realized something: Read More

Posted by Mike Belasco on August 6th, 2015
use hubspot in wordpress with shortcodes

Integrate HubSpot form and CTA embed codes with your WordPress site—and easily migrate to the new HubSpot Tracking Code Plugin! Read More

Top