Mike Belasco, Founder & CEO | GoInflow eCommerce Marketing

Mike Belasco


Mike Belasco

Honing his skills in the early ’90s during the dot-com boom, Mike Belasco worked for online industry giants Sun Microsystems and Level 3 Communications. He jumped ship from corporate America and decided to captain his own boat, establishing relationships with web designers and other online marketing professionals.

Belasco found a niche assisting web designers and other marketing professionals expand their offerings to include SEO services without having to specialize in the ever-changing space. This strategy was successful enough to turn seOverflow (now Inflow) into one of Denver’s 2010 – 2014 Fastest Growing Companies, according to the Denver Business Journal.

Expanding on the success of seOverflow, Belasco founded ConversionIQ in 2009 with business partner Keith Hagen. ConversionIQ (now part of Inflow) offers website conversion optimization services to companies directly and via their web agencies. Belasco’s vision for the future of internet marketing is based on moving away from interruption marketing and to Inbound Marketing for a more holistic answer for all internet marketing needs.

Belasco regularly speaks at national and international industry events and conferences, such as Search Marketing Expo (SMX), Online Marketing Summit (OMS), Search Engine Strategies Expo (SES), Business Marketing Association Events (BMA) and many others. Belasco is also an instructor covering Local Search for the Online Marketing Institute (OMI). Belasco and his team launched LocalSearchToolKit.com to assist SEO professionals in analyzing Google Places Results.

Belasco is an avid fly fisherman and digs the band Phish, hence the above boat analogy.

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Posted by Mike Belasco on August 14th, 2019
Our Strategy for Building One of the Best eCommerce Agencies

Inflow focuses on creating a calm working environment, a roster of good-fit clients, and an ethos of natural growth. These are key ingredients for building the best eCommerce agency. Read More

Posted by Mike Belasco on March 19th, 2019
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Learn how to use Edge SEO to implement SEO changes without coding or requiring developers to change your backend. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

Posted by Mike Belasco on October 2nd, 2018
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

Posted by Mike Belasco on September 18th, 2018
The CRO and SEO Impact of Syndicated Reviews

We dig into the SEO and CRO impact of using a review syndication service for eCommerce sites and best practices for using syndicated reviews on your product pages. Read More

Posted by Mike Belasco on September 4th, 2018
How to Hire an eCommerce Director (Plus 3 Questions to Ask During the Interview)

Trying to figure out how to hire an eCommerce director for your business? Here’s my perspective as the CEO of an eCommerce-focused digital marketing agency on what to look for. Read More

Posted by Mike Belasco on August 28th, 2018
Call Tracking Providers for Your eCommerce Business

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as Read More

Posted by Mike Belasco on August 21st, 2018
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

How do the top eCommerce companies use Facebook ads? We analyzed 50 top companies to find out what eCommerce Facebook ads they were running. Here are the trends we found. Read More

Posted by Mike Belasco on August 7th, 2018
How to Choose eCommerce Product Review Software: A Comparison of the Top 7 Platforms

Product reviews raise conversions and boost SEO rankings. They’re a must-have for every eCommerce site. BazaarVoice found that site visitors who interact with both reviews and customer Q&A are 105% more likely to purchase. Another product review provider, Reevoo, found their customers boost conversions by 2.7x on average. eCommerce product reviews directly impact conversions, but Read More

Posted by Mike Belasco on July 24th, 2018
Research: How the Top 50 U.S. eCommerce Companies Dominate SEO

We researched the top 50 U.S. eCommerce companies to see how they dominate the search engines. What eCommerce SEO tactics do they use to drive results? Read more to find out! Read More

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