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This article was written by a member of the past or present Inflow team. Over the years our team has consisted of experts in PPC, social media, search engine optimization, conversion rate optimization, local search and Inbound Marketing specialists and experts. We’re proud to showcase their work as part of our larger collection of articles and resources on the Inflow site.

Posted by The Inflow Team on June 27th, 2017
The Clipper, Winning Play

Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates. About the Play This play will help you quickly determine if a coupon code prompt is being displayed to a level that would cause shopper distraction and possible Read More

Posted by The Inflow Team on June 20th, 2017

Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here. About the Play The Stalker is from page six of our eCommerce Marketing Playbook, which outlines Read More

Posted by The Inflow Team on June 13th, 2017

With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use Read More

Posted by The Inflow Team on May 16th, 2017
Google Site Search Replacement

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

Posted by The Inflow Team on April 18th, 2017
IRCE Attendee Tips

Inflow is very excited to announce that we’ll be exhibiting at the Internet Retailer Conference and Exhibition (IRCE) in Chicago. This isn’t our first IRCE rodeo, so we’re sharing some of what we’ve learned to help you make the most out of IRCE in 2017! IRCE is a huge event and the themes/focus areas are numerous. It’s easy Read More

Posted by The Inflow Team on February 6th, 2017
Inflow recognized by clutch

Clutch ranks tech and marketing companies based on their level of focus in a given category (such as SEO, in our case), and client feedback about their work. So what the heck is Clutch, and why does it matter? Clutch is a B2B ratings and reviews platform based out of DC. They use campaigns like Read More

Posted by The Inflow Team on November 17th, 2015
think outside of the box

Testing, 1 2 3: Going Against Digital Marketing Best Practices As my few first weeks of PPC training here at Inflow come to a close, I’d like to share my thoughts on how best practices can vary and be contradicted in a litany of topics within paid advertising, but here I’ll focus on two key areas.  Read More

Posted by The Inflow Team on June 16th, 2015
sara downey robinson to speak at blogfest

In-house marketing coordinator, Sara Downey Robinson has been tapped to present at IDEA WORLD’S Fitness BlogFest with Sweat Pink July 16-19 in Los Angeles, CA. Downey Robinson who is, herself, dedicated to supporting women in fitness, will be presenting on SEO Tips and Tricks for bloggers in the fitness vertical. However, this won’t be your Read More

Posted by The Inflow Team on May 5th, 2015
hero conference ppc

What a week! I arrived back in Denver last Wednesday night exhausted from all of the knowledge bombs dropped at the Hero Conference. This conference is considered the PPC event of the year, and I was lucky enough to attend this year, because I received a free pass for winning their blog contest (you can Read More

Posted by The Inflow Team on April 14th, 2015
men shaking hands

So, you’ve decided to pursue an Internet marketing strategy outside of your own capabilities It’s important to know what to look for when shopping around for an agency in order to avoid any misuse of your valuable time and money. No matter how large or small your company is, there is one cold hard fact Read More