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The Inflow Team

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This article was written by a member of the past or present Inflow team. Over the years our team has consisted of experts in PPC, social media, search engine optimization, conversion rate optimization, local search and Inbound Marketing specialists and experts. We’re proud to showcase their work as part of our larger collection of articles and resources on the Inflow site.

Posted by The Inflow Team on August 8th, 2017
inflow_The-Distracted-Driver

Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop. About the Play This play will show you how to reduce bounce rates, and improve your mobile navigation to increase user engagement and conversions. The Read More

Posted by The Inflow Team on August 1st, 2017
inflow_LINK-LINK

What’s easier than building new external links? Building links into your existing ones. You may be surprised at the effectiveness at getting more “link juice” (i.e., PageRank) to flow into key pages with this play. Find out more about the Link Link play below, as seen in our eCommerce Marketing Playbook! About the Play Linkbuilding Read More

Posted by The Inflow Team on July 25th, 2017
inflow_The-Waterfall

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting. About the Play This play will allow you to control your bids differently from low funnel keywords (SKU) to high level keywords (best tablet for mom). The Waterfall can be found on page 11 of Read More

Posted by The Inflow Team on July 18th, 2017
inflow_Seal-the-Deal

Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to best display them. About the Play This play will help you learn which trust seals you Read More

Posted by The Inflow Team on July 11th, 2017
inflow_The-CRUFT-Crusher

Performing a content audit to determine which pages should be improved and which should be removed/pruned from Google’s index is an effective and scalable SEO tactic that Inflow has written extensively about in publications like Moz, the Oracle blog, and blogs by Kevy, Kapost, Shopify, Lemonstand, BigCommerce, and more. Part of our eCommerce Marketing Playbook, Read More

Posted by The Inflow Team on July 5th, 2017
inflow_The411

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that a good amount of revenue might actually be missing because it comes from orders placed Read More

Posted by The Inflow Team on June 27th, 2017
The Clipper, Winning Play

Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates. About the Play This play will help you quickly determine if a coupon code prompt is being displayed to a level that would cause shopper distraction and possible Read More

Posted by The Inflow Team on June 20th, 2017
inflow_featured-post-stalker

Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here. About the Play The Stalker is from page six of our eCommerce Marketing Playbook, which outlines Read More

Posted by The Inflow Team on June 13th, 2017
inflow_Mobilus-Maximus

With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your paid search campaigns is performing well. Below we outline a simple process you can use Read More

Posted by The Inflow Team on May 16th, 2017
Google Site Search Replacement

Site Search Vendors: Which is Best for SEO and Conversion Optimization? Google says by the end of 2017 they will be sunsetting Google Site Search. Many eCommerce businesses are already looking for the best replacement. We’re preparing to help our clients make that choice, and thought it would be fun to try a new content format Read More

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