eCommerce Social Media Blog Posts by Inflow
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Social Media

The posts from our eCommerce marketing experts below will help you leverage social media marketing (SMM) to get more mileage out of other channels, such as SEO, email and Inbound Marketing for your eCommerce brand.

Posted by Kaylynne Hatch on August 29th, 2017
Slack to Zap to Pocket Featured Image

Whether you’re on a large marketing team or you’re working solo, it can be tough sometimes to source relevant and informative content to share on social and in your newsletter. Nearly 2 million articles are published every day on the web (according to MarketingProfs.com) and any good social media manager will tell you that this Read More

Posted by Kaylynne Hatch on August 15th, 2017
How to Create an Organic Social Strategy for Your eCommerce Site - Featured Image of woman typing on a laptop

Social media has been a huge game changer when it comes to doing business online and it can make a significant difference –– whether you’re a big brand or a small shop. But you can’t expect to get away with a “spray and pray” approach to social and still see results. Social media is a Read More

Posted by Sara Downey Robinson on December 13th, 2016
social commerce instagram ads

We’ve seen a record number of businesses using Instagram as a platform for direct and indirect sales opportunities this holiday season. Instagram has 500 million active monthly users. What’s great is that Instagram is now a live shopping site for some brands, and it’s likely a full rollout will make it a reality for all Read More

Posted by Shaun Elley on November 29th, 2016
facebook business manager

Facebook launched Business Manager to help companies manage and organize their Facebook Pages and advertising accounts without being tied only to an individual personal account. Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place, Read More

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Sara Downey Robinson on July 19th, 2016
ecommerce and periscope app

Periscope for eCommerce: A Perfect Pair Listen up, eCommerce brands! The early adopter gets the worm. Periscope has more than 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kickass content, then you actually have a chance of rising above the noise on Periscope. So, is Read More

Posted by Sara Downey Robinson on June 14th, 2016
pinterest profile management

In this post and accompanying guide, you’ll get everything you need to start using Pinterest like an expert, from account setup basics and best practices to optimize your brand profile, to tactics that will help you track performance and improve your Pinterest campaigns. Just like hundreds of millions of users, I love Pinterest for content Read More

Posted by Sara Downey Robinson on May 12th, 2016
facebook 101

Facebook eCommerce Page Setup and Best Practices Facebook is one of the most important places for a brand to have a strong presence. But what do you do to make sure you have a good presence and are not just one of the millions of brands creating noise out there?   Arguably, there are two Read More

Posted by Alex Juel on May 10th, 2016
your digital marketing metrics are broken

There is an enormous amount of data available to marketers these days, some of the metrics business owners and executives want marketers to focus on aren’t aligned with business goals — and may even be obsolete. Let’s talk about the marketing metrics you can probably live without and more useful metrics you may consider replacing Read More

Posted by Dan Kern on October 6th, 2015
the art of multi expert interview

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their brands. When the two are combined, a powerful synergy is created between a brand, influencers, Read More

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