Keith Hagen, Director of Conversion Services - Inflow
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Inflow — The Blog

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Keith Hagen

Director of Conversion Services

Keith Hagen

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002. Following his postgraduate studies, Hagen moved from his native Nova Scotia, Canada, to Colorado to work as an internet programmer. He then moved to the business side of the internet. In the corporate world, he has driven the improvements of more than 30 websites (eCommerce and B2B).

When not working, Hagen can be found hauling his kids to music or skating lessons, or spending quality time with his family in Denver and Copper Mountain, Colorado.

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Posted by Keith Hagen on July 14th, 2016
stop looking at bounce rates

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this Read More

Posted by Keith Hagen on June 6th, 2016
cross device testing

How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s Read More

Posted by Keith Hagen on September 29th, 2015
testing graph

When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that Read More

Posted by Keith Hagen on September 22nd, 2015
the testing trifecta

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights Read More

Posted by Keith Hagen on September 15th, 2015
checklist to valid testing

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on…   Let’s look at two very important and closely related items on the checklist and break down the answers:  • ‰‰Are results being looked Read More

Posted by Keith Hagen on September 8th, 2015
windows on orange wall

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but Read More

Posted by Keith Hagen on April 29th, 2015
ctshirts best in class video

ctshirts.com Another site from our Best in Class eCommerce List is Charles Tyrwhitt’s eCommerce site ctshirts.com. Here is what we love and would tweak on the site.   CTSHIRTS.COM VIDEO REVIEW TRANSCRIPT    KEITH HAGEN: Hey, it’s Keith with the Conversion IQ Team over at Inflow. We’re reviewing Charles Tyrwhitt, ctshirts.com. This site has been on our Read More

Posted by Keith Hagen on April 29th, 2015
backcountry best in class video

backcountry.com From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy. BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: Hey, it’s Keith from the Conversion IQ Team at Inflow doing a review of Read More

Posted by Keith Hagen on April 29th, 2015
wayfair mobile best in class video

Wayfair.com Another site we’ve been following for years that made our Best in Class eCommerce List. Here is a good look at their mobile site and how they keep it simple with room to improve. WAYFAIR VIDEO REVIEW TRANSCRIPT  KEITH HAGEN: OK. This is Keith Hagen with the Conversion IQ Team at Inflow. We’re taking a Read More

Posted by Keith Hagen on April 29th, 2015
ebags mobile site review

eBags.com A recent addition to our Best in Class eCommerce List, and here because of their excellent mobile site experience. Sure it could improve, but they are well ahead of the pack. Watch to see why. EBAGS.COM VIDEO REVIEW TRANSCRIPT KEITH HAGEN: Hey, it’s Keith from Conversion IQ [Inflow]. I am reviewing eBags.com on a Read More