Keith Hagen, Director of Conversion Services - Inflow
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Keith Hagen

Director of Conversion Services

Keith Hagen

Keith Hagen comes from the web optimization world, and has been gaining insights into what is and isn’t working with websites since 2002. Following his postgraduate studies, Hagen moved from his native Nova Scotia, Canada, to Colorado to work as an internet programmer. He then moved to the business side of the internet. In the corporate world, he has driven the improvements of more than 30 websites (eCommerce and B2B).

When not working, Hagen can be found hauling his kids to music or skating lessons, or spending quality time with his family in Denver and Copper Mountain, Colorado.

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Posted by Keith Hagen on January 23rd, 2017
rules

In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you Read More

Posted by Keith Hagen on January 11th, 2017
inflow best practices for eCommerce sites

Who made the list and how Defining a “Best-in-Class” list may seem highly qualitative and opinionated, and to some degree it is. However to another degree, we recognized how uniquely qualified we are to compile such a list, and, in some ways, even feel obligated to do so in order to help eCommerce site stakeholders Read More

Posted by Keith Hagen on January 3rd, 2017
better mobile this year man with a mobile phone

The New Year is here, so it’s time to start thinking of ways to make your mobile experience better for users in 2017. I’ve compiled three rather simple ways to boost your mobile growth this year. 1) Free Your Mobile Menu Don’t hide your navigation behind a mobile menu. If you do, people will never know what the Read More

Posted by Keith Hagen on July 14th, 2016
stop looking at bounce rates

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this Read More

Posted by Keith Hagen on June 6th, 2016
cross device testing

How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s Read More

Posted by Keith Hagen on September 29th, 2015
testing graph

When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that Read More

Posted by Keith Hagen on September 22nd, 2015
the testing trifecta

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights Read More

Posted by Keith Hagen on September 15th, 2015
checklist to valid testing

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on…   Let’s look at two very important and closely related items on the checklist and break down the answers:  • ‰‰Are results being looked Read More

Posted by Keith Hagen on September 8th, 2015
windows on orange wall

When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but Read More

Posted by Keith Hagen on April 29th, 2015
ctshirts best in class video

ctshirts.com Another site from our Best in Class eCommerce List is Charles Tyrwhitt’s eCommerce site ctshirts.com. Here is what we love and would tweak on the site.   CTSHIRTS.COM VIDEO REVIEW TRANSCRIPT    KEITH HAGEN: Hey, it’s Keith with the Conversion IQ Team over at Inflow. We’re reviewing Charles Tyrwhitt, ctshirts.com. This site has been on our Read More