eCommerce SEO Blog - Inflow Search Engine Optimization Insights
CALL US AT 303-905-1504
Monday - Friday, 8 a.m. - 6 p.m. (MST)

Inflow — The Blog

Insights You Can Bank On


Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. Or dynamic, if you prefer. TL;DR Going adaptive has allowed us to solve a few important problems, such as customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new Read More

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Alex Juel on September 16th, 2016
boxing knockout

Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. That’s one way to do it, but there are some great tools that can help, too, and probably provide more thorough results. Identify Keywords The first thing you need to do is Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these instructions, each URL Read More

Posted by Alex Juel on August 16th, 2016
empty shelves in grocery store

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds, or even thousands, of out of stock pages online without actually looking into how this could benefit or hurt their website. This Read More

Posted by Kent Barton on August 2nd, 2016
Improving product pages

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and Read More

Posted by Mike Belasco on July 27th, 2016
read this before hiring an ecommerce seo agency

As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate, in great detail, our approach to eCommerce SEO and how that channel fits into our larger goals with Inbound Read More

Posted by Chris Hickey on June 21st, 2016
training written in red marker

If there’s one thing a mature marketing agency has a lot of practice in, it’s training new marketers. While hiring experienced rock-stars has its advantages, so does training and promoting from within an organization. Here are a few of the ways we’ve learned to train our own marketers, as well as some of our clients’ Read More

Posted by Kent Barton on June 16th, 2016
why is your traffic dropping

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do? Whether you manage clients or work in-house, it is likely there are people that can access your sites and make changes without checking with you first. Read More

Posted by Glen on June 3rd, 2016
13 International seo mistakes

Dealing with international SEO issues can be both daunting and time consuming. The payoff for getting your international presence on a good footing, however, can lead to massive increases in sales and revenue as you expand your brand to its fullest global potential.  It’s worth taking the time to avoid the most common and egregious Read More