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You may have heard the phrase “weak snippet” used lately in SEO circles. I heard it the first time from Rob Bucci at MozCon last year. Here is the slide deck. But before discussing “weak” snippets, it may help to quickly recap what a featured “snippet” is in the first place. What is a Read More
“Set it and forget it” is a facet of our modern, highly automated lives — but when it comes to optimizing your eCommerce site, it’s fraught with danger and lost opportunity. SEO is inherently a dynamic process. Although one-time improvements to your site can have lasting effects, a “one and done” approach typically creates a Read More
Yahoo was the first company to bring an eCommerce store platform to the general public in 1998 after purchasing Viaweb and renaming the product to Yahoo! Stores. It was later rebranded to Yahoo Small Business, then again rebranded in 2015 as Aabaco Small Business. Yahoo has been serving small business customers for more than 18 Read More
By Mike Belasco and Michael Kuehn More and more websites are moving from unsecured sites to SSL. There are two primary reasons for this sudden increase in SSL sites. First, Google is strongly encouraging the web to become a more secure place and has incentivized website managers to move to SSL by offering a “rankings Read More
App optimization should be a part of any app launch or rebuild. In the same way that neglecting the basics of SEO in your website will render it invisible to a huge audience – creating an app, but neglecting the basics of app optimization, will mean missing out on a lot of opportunity in the search results. Read More
Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are considered Read More
Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re dealing with eCommerce sites, due to the sheer number of URLs, variety of page types, Read More
What is Log File Analysis for SEO? Log file analysis has many applications outside of SEO, such as site security. In terms of search engine optimization, the process usually involves downloading the file from your server and importing it into a log file analysis tool, where all the information about every “hit” on the site Read More
First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary Read More
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