eCommerce SEO Blog - Inflow Search Engine Optimization Insights

SEO

Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

Posted by Tory Gray on February 19th, 2019

We discuss all the factors you should consider in choosing an eCommerce platform from the perspective of SEO. This advice is based on experience optimizing SEO for hundreds of eCommerce companies. Read More

Posted by Chris Hickey on February 12th, 2019
Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

In some situations, additional backlinks won’t do much for your rankings. Here’s how to know if backlink building is the right move — and other tactics to use when it’s not. Read More

Posted by Tory Gray on January 23rd, 2019
BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Home Science Tools migrated from Magento to BigCommerce. Here’s what happened to their SEO after the migration, and how they’ve improved it tremendously since. Read More

Posted by Mike Belasco on January 8th, 2019

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? (Hint: nope) To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward Read More

Posted by Chris Hickey on January 3rd, 2019
Index Bloat: Why Deleting Website Pages Is Great for SEO in 2019

You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More

Posted by Forrest Dombrow on December 4th, 2018
The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More

Posted by Forrest Dombrow on November 13th, 2018

How we calculate the ROI of SEO services for eCommerce sites: a detailed analysis of how increases in organic traffic will likely impact revenue. Read More

Posted by Dan Kern on October 30th, 2018
eCommerce Copywriting Guidelines

Looking for actionable tips for SEO eCommerce Copywriting? Improve your product & category pages with dynamic descriptions. Find out how. Read More

Posted by Chris Hickey on October 9th, 2018
The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site

eCommerce sites that have over-utilized keywords may be losing organic traffic and rankings by being over-optimized for SEO. Read More

Posted by Mike Belasco on October 2nd, 2018
Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help? Or add an in-house expert to your staff? Read More

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