You might have dozens, hundreds, or thousands of low-quality pages on your site — in Google’s eyes — and might not even realize it. We call this index bloat. Read More
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In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. This was back when all businesses cared about was building a basic website and getting ranked number one on Google. I was the agency’s first Strategic Marketing Manager, and my Read More
Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers. Tracking phone calls from your website can give you excellent insight into not only the success of your campaigns in terms of generating the calls, but also customer insights such as Read More
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