Inflow: eCommerce Marketing Agency
Get your products on page 1 of Google using these overlooked strategies for turning long tail keywords into eCommerce sales.
Review this eCommerce website migration checklist before you migrate to a new platform to keep your SEO.
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We researched the top 50 U.S. eCommerce companies to see how they dominate the search engines. What eCommerce SEO tactics do they use to drive results? Read more to find out!
Research: How the Top 50 U.S. eCommerce Companies Dominate SEORead More
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We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process.
How We Created an eCommerce Buying Guide That Led to Six-Figure SalesRead More
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Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the …
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Our client could have done what many video platforms do for video SEO—post transcripts. Instead, we helped them attract brand new users by targeting ‘niche outliers.’
Beyond Transcripts: How We Grew SEO Traffic by 45.96% for a Video Platform SiteRead More
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Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource. For eCommerce SEO professionals, issues surrounding duplicate content, …
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Cruft is a word used by developers to describe superfluous, messy code. None of them actually write code like that. Only the developer before them does. Not sure how that works? Me neither. But in SEO it works much the same way. Our first job with a new site is usually to clean up all …
Introducing The Cruft Finder, a Free SEO Tool by InflowRead More
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Whether you’re on a large marketing team or you’re working solo, it can be tough sometimes to source relevant and informative content to share on social and in your newsletter. Nearly 2 million articles are published every day on the web (according to MarketingProfs.com) and any good social media manager will tell you that this …
How to Use Slack to Automate Social Content CurationRead More
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Social media has been a huge game changer when it comes to doing business online and it can make a significant difference –– whether you’re a big brand or a small shop. But you can’t expect to get away with a “spray and pray” approach to social and still see results. Social media is a …
How to Create an Organic Social Strategy for Your eCommerce SiteRead More
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What’s easier than building new external links? Building links into your existing ones. You may be surprised at the effectiveness at getting more “link juice” (i.e., PageRank) to flow into key pages with this play. Find out more about the Link Link play below, as seen in our eCommerce Marketing Playbook! About the Play Linkbuilding …
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Performing a content audit to determine which pages should be improved and which should be removed/pruned from Google’s index is an effective and scalable SEO tactic that Inflow has written extensively about in publications like Moz, the Oracle blog, and blogs by Kevy, Kapost, Shopify, Lemonstand, BigCommerce, and more. Part of our eCommerce Marketing Playbook, …
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