Michael Kuehn, Director of Conversion Services - Inflow

Michael Kuehn

Director of Conversion Services

With more than five years of digital marketing experience, Michael Kuehn combines analytics-based decision-making with a passion for user experience. Over the years, he has worked with well-known companies across the e-tail, airlines, insurance and finance verticals, consulting with clients that include Allstate, Delta, Metlife, Demand Media and Citi Bank. In addition to CRO, Kuehn is experienced in both project and product management, having previously managed five software units for a leading loyalty website.

Born and raised in the New York area, Kuehn holds a Bachelor of Arts in political science from Rutgers University (GO KNIGHTS!). He loves to travel, having most recently visited Turkey. He has also lived in China on two separate occasions. Away from work, he enjoys playing soccer, skiing and winning all the board games.

Inflow eCommerce Best-in-Class Research Study 2019

Posted by Michael Kuehn on March 5th, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019. Read More

Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site

Posted by Michael Kuehn on November 20th, 2018

The BBB trust seal decreased conversions of our eCommerce client, per recent tests. Our hypothesis why: customer star reviews on business profiles. Read More

GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

Posted by Michael Kuehn on October 23rd, 2018

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites, including their shopping cart and checkout process. In this article, we’ll compare the checkout Read More

Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

Posted by Michael Kuehn on September 11th, 2018

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018. Read More

10 Examples Show What Top Sites Are Doing with eCommerce Cart and Checkout Design

Posted by Michael Kuehn on May 1st, 2018

eCommerce cart and checkout design can make or break a sale. In this post, we share our research about cart and checkout trends with examples from top eCommerce sites. Read More

[VIDEO] Best in Class eCommerce Homepage Conversion Optimization Tips

Posted by Michael Kuehn on September 5th, 2017

Today’s post is something a little different. We’ve created a video to review Best in Class homepages in order to help you see what they’re doing right and learn new best practices for your own site. I also compared them to brands that aren’t using best practices so you can see what others are doing Read More

Creating Best in Class Category and Product Experiences

Posted by Michael Kuehn on June 6th, 2017

As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best in class Homepage, check out previous posts in the series here. This post focuses on Read More

Sitewide eCommerce Conversion Rate Optimization Factors

Posted by Michael Kuehn on May 2nd, 2017

The Strongest Global Elements From Our Best in Class eCommerce Websites As part of our continuing work compiling data on the Best in Class eCommerce sites on the web, we’ll be breaking down some of the common features for each section of an eCommerce site. Starting at the top, this post focuses on global site Read More

Emerging Trends in eCommerce Part 3 of 3

Posted by Michael Kuehn on March 28th, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.  Here are the first and second parts. This is the third and final part. Previously, we’ve discussed our methodology for choosing Read More

Emerging Trends in eCommerce: On Getting to Checkout

Posted by Michael Kuehn on February 21st, 2017

Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web.   Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most Read More

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