Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re …
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What is Log File Analysis for SEO?
Log file analysis has many applications outside of SEO, such as site security. In terms of search engine optimization, the process usually involves downloading the file from your server and importing it …
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First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic.
[section class=”wc-shortcodes-box wc-shortcodes-box-primary”]TL;DR
Going adaptive has allowed us to solve a few important problems, like customizing the user experience by …
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The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing …
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This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below.…
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Red pill or blue pill?
The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions.
When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious …
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As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate,in great detail…
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Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through …
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Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; …
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We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …
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