One of the most enjoyable aspects of working in Internet marketing is getting to test fun and new marketing strategies. I run tests on my own websites because I have complete control over them. It also prevents me from making …
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When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming …
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Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques.
Crawl
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Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making …
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As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if …
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One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their …
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When it comes to prioritizing your website testing, it’s pure numbers.
A Formula to SCORE Test Opportunities
It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …
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Exploring the multitudes of ways emails and employees create eCommerce brand evangelists would require its own blog. There are so many tactics and types of emails a company could send, that to really dissect how each one works, would be a massive …
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If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing).
Thinking back to the thousands (yes, thousands) of eCommerce tests I …
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We’ve compiled a list of fixes to speed up your Magento website.
Below are the items we recommend implementing on your Magento eCommerce website in order to improve its page load performance. Those listed at the top are the ones …
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