Insights - An eCommerce Blog by the Marketing Experts at Inflow
Posted by Keith Hagen on April 3rd, 2009
dancing building in prague

For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for. Read More

Posted by Keith Hagen on March 5th, 2009
Inflow Team

Homepage Strategy and Theory are often overlooked. If more than 12% of the visitors to your homepage leave right away, you may need to read this. This is not technical, this is what your need to do as a business. Read More

Posted by Alex Juel on January 19th, 2009
Inflow Team

I read a lot of blogs and forums and one subject that seems to be recurring is that people have a lot of trouble coming up with content ideas for their websites. I think the big problem is that many people just don’t know where to start. Maybe you’re thinking too hard, but haven’t laid Read More

Posted by Alex Juel on November 24th, 2008
setting up 301 redirects for dynamic URLs

If you’ve ever had to do 301 redirects for one of your websites, you might have been overwhelmed with all of the different ways to do it. That code is really confusing and can be extremely frustrating to figure out. One of the best resources I’ve found so far to walk you through this is Read More

Posted by Mike Belasco on September 22nd, 2008
SEOQuake site tool review

SEOQuake is a very useful Firefox extension which was recommended to me by @CarrieHill on Twitter. I have been using the tool for a couple of weeks now and though initially, the configuration was burdensome and confusing, the tool has become an integral part of the Inflow arsenal. The Seobar version of the tool places Read More

Posted by Alex Juel on August 29th, 2008

A while back, Google decided to include a search box underneath the search results for a variety of big name websites. This box lets users search within a specific website, within the search results. A little confusing, I know. If you want to see for yourself, go to Google and do a search for Wikipedia, Read More

Posted by Shaun Elley on August 27th, 2008
Inflow offers full conversion rate optimization services

Results Summary A 14% improvement in online sales was seen from properly optimizing the AllClear ID Guarantee trust seals and elements on CookiesKids.com. Organic search traffic’s conversion rate increased 30%. Test Parties AllClear ID delivers helpful and easy to use identity protection for consumers. Retailers who offer their Guarantee provide customers identity protection to use Read More

Posted by Keith Hagen on August 27th, 2008
Norton Seal

Results Summary An 11% improvement in sales and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site. Customer Profile   “By selecting Norton, the leading SSL provider, and reassuring our customers that their information is secure with the Norton Secured badge we have Read More

Posted by Mike Belasco on August 27th, 2008

In addition to more regular posting on this blog, seOverflow is now publishing a monthly newsletter. Some content will be a condensed version of blog posts, and other content will be exclusive to the newsletter. We even have special versions for existing clients, web designers and marketing consultants. Click here to sign up for the Read More

Posted by Mike Belasco on March 4th, 2008
SEO plan

I am not sure how many of you even noticed, but the homepage for seOverflow has been mixing from Google’s index since we launched the new site in early February. As you can imagine this was a bit disconcerting being that we are an SEO company and all. Really there was no reason for the Read More

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