eCommerce Copywriting Blog - Learn to Write SEO-friendly Copy


Find everything you need to know about eCommerce copywriting here, from SEO and conversion optimization to style and branding. We’ll help you craft product descriptions and other content that is as appealing to online shoppers as it is to Google.

Posted by Tory Gray on March 26th, 2019
An SEO’s Perspective: How To Scale Quality Content Production

A professional SEO consultant on how to scale content production (in particular for eCommerce websites) while still maintaining quality standards and complying with Google’s E-A-T. Read More

Posted by Everett Sizemore on May 23rd, 2017
eCommerce Category Page Optimization: SEO & Conversion

Building links into product category pages and acquiring email addresses prior to purchase are two of the most common roadblocks for eCommerce marketers tasked with increasing traffic and sales. Another is balancing the need for “SEO content” with high conversions. We’re going to help you solve all three of these problems with the same tactic. Problem Read More

Posted by Tommy Bailey on December 6th, 2016
content marketing trends

Long gone are the days of developing content for content’s sake. Generic articles such as “10 Ways to ABC” or “8 Reasons to XYZ” don’t cut it with consumers any longer. Content marketing now, and in the future, must strive for a high level of relevancy, personalization and either solve a consumer’s problem or provide outstanding Read More

Posted by Gina Kuzmick on September 29th, 2016
scaling product page copywriting

Product copywriting gets progressively more difficult with larger product selections. Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start — and end up doing nothing. Just like how ignoring your bills at home won’t make them disappear, ignoring the ever-important task of reworking your product copy is not the Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these instructions, each URL typically Read More

Posted by Chris Hickey on May 3rd, 2016
is something missing from your content

Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success metrics for your Content Audit, and see a few case studies to help you make Read More

Posted by Dan Kern on February 9th, 2016
SEMRush Spy

SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their competitors rank for (but your client does not). Supporting Documentation: Client Competitor Keyword Research Example Read More

Posted by Gina Kuzmick on December 8th, 2015
web content that works

My favorite part of working as a copywriter is using my writing abilities to make a positive impact. It’s something I’ve always dreamed of doing, and it’s rewarding to deliver valuable information to so many different groups of people around the world. But I’ll be the first to admit that copywriting isn’t always the easiest Read More

Posted by Everett Sizemore on September 9th, 2015
Inflow's persona topic matrix

I shared some audience persona tools and templates at Confluence in Oklahoma City and SMX, Milan recently. They’re all linked to below, including the slide deck. In this post I’d like to focus on one of these resources, which we call the Persona Topic Matrix. There are lots of templates out there for content gap analysis, Read More

Posted by Everett Sizemore on December 3rd, 2014
inflow's content audit webinar

In Case you missed it! On November, 20th we had a webinar in which I presented on content audits for inbound marketing, and collaborated on Q&A with the team from URL Profiler. As promised, we’re including the slides here for those who attended. Need Some Context? You may have noticed many of the slides are Read More

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