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Missing Search Terms in Google Ads: What We’re Seeing

By Shaun Elley (Alumni) on October 2, 2020

What does Google Ad's new policy on sharing search term data mean for you? Here's what we've learned from mining our client accounts.

PPC Company Review: How to Tell if Your Agency is Right for You

By Shane Klein (Alumni) on August 26, 2020

Discover the five common failings of PPC agencies and how to perform a PPC company review in this guide to choosing your next digital marketing agency.

How to Use Google Shopping Insights to Maximize Your Seasonal Campaigns

By Neil Robertson (Alumni) on August 10, 2020

Find out how our free Google Shopping Insights tool can help you evaluate your seasonal performance. Use it to adjust and optimize your paid campaigns today.

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

By Caesar Barba (Alumni) on November 12, 2019

Find out how to identify the best eCommerce PPC consultant role for your business, based on Inflow's years of experience in pay-per-click marketing.

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

By Neil Robertson (Alumni) on June 12, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.

Quick AdWords Campaign-Level Audit for PPC Marketing Managers

By Neil Robertson (Alumni) on February 23, 2016

The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out:

1. What should we be doing for the holiday season?

2. We …

Remarketing Lists for Search Ads (RLSA): Strategies & Tips to Moneyball Your Way to Lower CPAs

By The Inflow Team on November 12, 2013

An illustration of the path of a ball consisting of U S dollars and Euros.

Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly …

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