SEO Blog - Inflow Search Engine Optimization Insights

How to Find, Assess & Fix Internal Crawl Errors and Broken Redirects

By Everett Sizemore (Alumni) on November 10, 2015

Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques.

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Are Duplicate URL Paths Killing Your eCommerce SEO?

By Everett Sizemore (Alumni) on November 3, 2015

Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making …

The Marketing Executive’s Guide to Google Algorithm Updates & SEO Risk

By Dan Kern (Alumni) on October 21, 2015

As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if …

How to Conduct Multi-Expert Interviews to Build Traffic, Links & Brand Engagement

By Dan Kern (Alumni) on October 6, 2015

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their …

Google’s “First Link Counts” Rule: Why Your eCommerce Category Pages Aren’t Linking to Products Optimally

By Everett Sizemore (Alumni) on August 4, 2015

Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link …

How to Hire Online Influencers for eCommerce Brands

By Sara Downey Robinson on June 23, 2015

Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of …

6 Methods to Create Quality Blog Content

By Mandy Mangold on March 10, 2015

When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog.

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Do You Really Need a Fresh Crawl of ALL 3,435,198 Pages?

By Everett Sizemore (Alumni) on March 3, 2015

Is it necessary to crawl an entire enterprise site?

TL;DR. Not usually.

Tell me if this sounds familiar. You’ve adjusted the settings on your crawler tool to throttle the crawl speed, respect robots.txt and robots meta tag directives, etc. You …

Technical Mobile Best Practices for SEO and Usability

By Everett Sizemore (Alumni) on January 15, 2015

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …

7 Ways to Build Natural Content Promotion Into Your Blog Copy

By Mike Belasco on January 13, 2015

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …

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