SEO Blog - Inflow Search Engine Optimization Insights

How to Conduct Multi-Expert Interviews to Build Traffic, Links & Brand Engagement

By Dan Kern (Alumni) on October 6, 2015

One of the most effective ways of marketing to enthusiasts is leveraging the expertise of the influencers they trust. On the other hand, one of the most effective ways of partnering with influencers is to help promote them and their …

Google’s “First Link Counts” Rule: Why Your eCommerce Category Pages Aren’t Linking to Products Optimally

By Everett Sizemore (Alumni) on August 4, 2015

Every once in awhile an age-old technical SEO issue comes back around to remind me that this type of optimization is as important as ever. It’s been a long time since I’ve heard anyone talk about Google’s “First Link …

How to Hire Online Influencers for eCommerce Brands

By Sara Downey Robinson on June 23, 2015

Word of mouth (WOM) is probably the best of the best when it comes to marketing. WOM for brands can have a ripple effect. One person falls head over heels for a brand or product and sings the praises of …

6 Methods to Create Quality Blog Content

By Mandy Mangold on March 10, 2015

When contemplating a blog topic to write, I came to an obvious conclusion. Write about what you are attempting to accomplish this very moment: how to generate subjects to write about in your blog.

Dear Expert, Write Blog Articles on

…

Do You Really Need a Fresh Crawl of ALL 3,435,198 Pages?

By Everett Sizemore (Alumni) on March 3, 2015

Is it necessary to crawl an entire enterprise site?

TL;DR. Not usually.

Tell me if this sounds familiar. You’ve adjusted the settings on your crawler tool to throttle the crawl speed, respect robots.txt and robots meta tag directives, etc. You …

Technical Mobile Best Practices for SEO and Usability

By Everett Sizemore (Alumni) on January 15, 2015

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …

7 Ways to Build Natural Content Promotion Into Your Blog Copy

By Mike Belasco on January 13, 2015

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …

Target Audience Case Study: How Gaia Stopped Promoting & Started Connecting

By The Inflow Team on September 13, 2014

The Client: Gaia

Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.

The site offers several channels with programming ranging from yoga and fitness to alternative …

What PR Experts Want Content Marketers To Know

By Sara Downey Robinson on July 23, 2014

Content marketers, listen up!

As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They …

Case Study: Technical SEO Gets This eCommerce Site Back on Track

By The Inflow Team on July 10, 2014

eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are …

SEO

Dear Expert, Write Blog Articles on

Is it necessary to crawl an entire enterprise site?

The Client: Gaia

Request a Proposal

Stay on top of your digital marketing strategy.