eCommerce SEO Blog - Inflow Search Engine Optimization Insights

Technical Mobile Best Practices for SEO and Usability

By Everett Sizemore (Alumni) on January 15, 2015

Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …

7 Ways to Build Natural Content Promotion Into Your Blog Copy

By Mike Belasco on January 13, 2015

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …

Target Audience Case Study: How Gaia Stopped Promoting & Started Connecting

By The Inflow Team on September 13, 2014

The Client: Gaia

Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.

The site offers several channels with programming ranging from yoga and fitness to alternative …

What PR Experts Want Content Marketers To Know

By Sara Downey Robinson on July 23, 2014

Content marketers, listen up!

As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They …

Case Study: Technical SEO Gets This eCommerce Site Back on Track

By The Inflow Team on July 10, 2014

eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are …

Case Study: A Triumph Over Google Penalties to Gain Higher SEO Revenue & Traffic from a Content Audit & Technical Fixes

By The Inflow Team on May 10, 2014

In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin …

Case Study: Houseplans.net Performed Link Cleanup & Content Pruning to Lift Revenue 77%

By The Inflow Team on April 10, 2014

It’s not uncommon for a Google algorithm update to throw your site’s SEO off track. Back when Google started releasing their Penguin and Panda updates, both of them seemed to cause some online retailers to see declines in their revenue. …

Case Study: Creativity and Sugary Sweets Help Increase Brand Awareness and Social Engagement

By The Inflow Team on February 10, 2014

It can be difficult sometimes for even the best eCommerce brands to get in front of customers. Whether you’re the say-all-be-all of asphalt or the sweetest candy shop online, you’ll need a little creativity and social savvy to increase online …

Case Study: Careful and Deliberate Pruning Leads to Increased Traffic and Website Growth

By The Inflow Team on January 9, 2014

It’s not uncommon for organizations and businesses to feel starved of content these days, but what happens when the very content they’ve created is holding back their site? When it’s time to audit your site’s content, it’s good to keep …

5 Content Strategies to Improve Your eCommerce Business

By Dan Kern (Alumni) on September 5, 2013

Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of …

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The Client: Gaia

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