eCommerce Analytics Blog Posts from the Experts at Inflow


It is more important than ever to have a properly implemented analytics package. Learn how to get the most out of Google Analytics, Omniture, Webmaster Tools and more from the data experts at Inflow.

Posted by Brian Gillespie on November 18th, 2019
The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist! Read More

Posted by Olivia Smith on November 1st, 2019
[Case Study] Our Winning PPC Strategy for eCommerce: How We Increased Our ROAS for Google Ads by 76%

Increase your PPC ROAS and spend less on ads with the strategies in this eCommerce PPC case study. Read More

Posted by Everett Sizemore on April 25th, 2017
When to Perform Marketing Audits

We used to perform one audit per year circa 2008. It was called an “SEO Audit” and included a fresh crawl, new keyword research, and new SEO recommendations. We basically put the entire kitchen sink into this report and spent the rest of the year trying to get it all implemented. These days we tend Read More

Posted by Mike Belasco on March 21st, 2017
Building eCommerce KPI Dashboards in Google Sheets

While Dashboards in Google Analytics are nice features, they really lack some significant functionality, such as displaying the percent change between two numbers (say traffic last month vs. this month). In addition, formatting is limited, and only two time periods can be compared at once. Using one of Inflow’s favorite and most used Google Sheets Read More

Posted by Chris Hickey on August 10th, 2016
five core services of ecommerce inbound marketing

According to HubSpot, there are five core services of Inbound Marketing. Since these were developed mostly with lead-generation websites in mind, we’ve decided to expand on each of them specifically for eCommerce.       Core Service #1: Attracting More Qualified Visitors     Everyone wants to drive more traffic to their sites, but not Read More

Posted by Keith Hagen on July 14th, 2016
stop looking at bounce rates

Bounce rate is an awesome concept, but just doesn’t tell us much these days Bounce rate is the rate of which someone arrives at your site and then leaves without visiting another page. When sites were geared toward desktops, providing information “above the fold” and logically dividing information by page, the bounce rate was this Read More

Posted by Caesar Barba on June 23rd, 2016
PPC Metrics

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice versa. How can that be possible? For PPC metrics to be most actionable, they need Read More

Posted by Kent Barton on June 16th, 2016
why is your traffic dropping

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do? Whether you manage clients or work in-house, it is likely there are people that can access your sites and make changes without checking with you first. Read More

Posted by Keith Hagen on June 6th, 2016
cross device testing

How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s Read More

Posted by Michael Kuehn on May 17th, 2016

Every good product owner, whether for a physical product, Web application, or Web page, knows the importance of measuring the success of your efforts through conversion KPIs. But it isn’t just enough to know you need to be tracking your performance – you also need to select the right indicators of success to really get Read More

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