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Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

Posted by Kent Barton on August 2nd, 2016
Improving product pages

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and Read More

Posted by Mike Belasco on July 27th, 2016
read this before hiring an ecommerce seo agency

As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate, in great detail, our approach to eCommerce SEO and how that channel fits into our larger goals with Inbound Read More

Posted by Chris Hickey on June 21st, 2016
training written in red marker

If there’s one thing a mature marketing agency has a lot of practice in, it’s training new marketers. While hiring experienced rock-stars has its advantages, so does training and promoting from within an organization. Here are a few of the ways we’ve learned to train our own marketers, as well as some of our clients’ Read More

Posted by Kent Barton on June 16th, 2016
why is your traffic dropping

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do? Whether you manage clients or work in-house, it is likely there are people that can access your sites and make changes without checking with you first. Read More

Posted by Glen McMurry on June 3rd, 2016
13 International seo mistakes

Dealing with international SEO issues can be both daunting and time consuming. The payoff for getting your international presence on a good footing, however, can lead to massive increases in sales and revenue as you expand your brand to its fullest global potential.  It’s worth taking the time to avoid the most common and egregious Read More

Posted by Kent Barton on May 24th, 2016
how does your marketing budget work

Peer into the mind of a business owner or marketing executive, and you’ll find dozens of three-lettered acronyms floating around in that entrepreneurial gray matter. Metrics give us the power to measure results, test our assumptions and make educated guesses about where the business is headed. It’s easy to develop an obsession for these indicators, Read More

Posted by Alex Juel on May 10th, 2016
your digital marketing metrics are broken

There is an enormous amount of data available to marketers these days, some of the metrics business owners and executives want marketers to focus on aren’t aligned with business goals — and may even be obsolete. Let’s talk about the marketing metrics you can probably live without and more useful metrics you may consider replacing Read More

Posted by Chris Hickey on May 3rd, 2016
is something missing from your content

Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success metrics for your Content Audit, and see a few case studies to help you make Read More

Posted by Everett Sizemore on April 26th, 2016
Killer Structured data

Knowledge Graph Optimization (KGO) allows you to control more of the first-page real estate within Google search results for branded searches, and can be perceived by searchers as adding legitimacy and trust to your brand. Also, by defining and connecting entities with machine-readable schemas, you’d be helping the next generation of computers learn more about Read More

Posted by Everett Sizemore on March 24th, 2016
digital marketing channel by brand lifecycle stage

If you have been planning marketing budgets for years—and have worked across most digital marketing channels—this post should help you organize your thoughts and strategize about marketing investment options from a very high level: Brand Lifecycle Stage. For those new to marketing budgets, the infographic below, as well as this post on Get Credo, should provide Read More