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Get the latest news, strategies, tactics and search engine optimization (SEO) tips from the Inflow eCommerce blog. Learn more about our eCommerce SEO services.

Posted by Kent Barton on November 1st, 2016
eCommerce Site Crawlers

Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re dealing with eCommerce sites, due to the sheer number of URLs, variety of page types, Read More

Posted by Glen McMurry on October 25th, 2016
log file analysis

What is Log File Analysis for SEO? Log file analysis has many applications outside of SEO, such as site security. In terms of search engine optimization, the process usually involves downloading the file from your server and importing it into a log file analysis tool, where all the information about every “hit” on the site Read More

Posted by Everett Sizemore on October 19th, 2016
example of an adaptive feature on the site

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. TL;DR Going adaptive has allowed us to solve a few important problems, like customizing the user experience by device type and paving the way for a faster mobile site. It has also introduced new complexities, such as Vary Read More

Posted by Mandy Mangold on October 18th, 2016
social ecommerce

The abundance of social media in everyday life is not slowing down, but rather becoming more consuming. We’ve now come to know the importance of keeping popular social media channels in your industry updated and well-kept, but what about the relationship between your website and social media channels? Social markup helps create a defined relationship Read More

Posted by Alex Juel on September 16th, 2016
boxing knockout

Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. That’s one way to do it, but there are some great tools that can help, too, and probably provide more thorough results. Identify Keywords The first thing you need to do is Read More

Posted by Everett Sizemore on August 30th, 2016
consolidating pages street sign

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. What is a Content Audit? There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below. As a reminder, when performing a Content Audit according to these Read More

Posted by Alex Juel on August 16th, 2016
empty shelves in grocery store

Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds, or even thousands, of out of stock pages online without actually looking into how this could benefit or hurt their website. This Read More

Posted by Kent Barton on August 2nd, 2016
Improving product pages

Red pill or blue pill?     The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions. When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious “set it and forget it” mentality that can threaten your long-term growth and Read More

Posted by Mike Belasco on July 27th, 2016
read this before hiring an ecommerce seo agency

As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate, in great detail, our approach to eCommerce SEO and how that channel fits into our larger goals with Inbound Read More

Posted by Chris Hickey on June 21st, 2016
training written in red marker

If there’s one thing a mature marketing agency has a lot of practice in, it’s training new marketers. While hiring experienced rock-stars has its advantages, so does training and promoting from within an organization. Here are a few of the ways we’ve learned to train our own marketers, as well as some of our clients’ Read More