Content Marketing

Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …

Content marketers, listen up!

As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They need …

Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of …

I read a lot of blogs and forums and one subject that seems to be recurring is that people have a lot of trouble coming up with content ideas for their websites. I think the big problem is that many …