Denver-based CorePower Yoga uses their authentic passion for yoga and healthy living to inspire everyone to live their best life.
CorePower Yoga is a rapidly expanding business. They have locations in California, Colorado, D.C., Hawaii, Illinois, Massachusetts, Maryland, Minnesota, Oregon, Texas, Utah, and Washington.
Managing such vast multi-location SEO left them struggling rather than striding. With so many locations and their rapid addition of more, they were trying to juggle many data listings all across the web and inadvertently introducing inconsistencies and inaccurate data.
For CorePower Yoga, the trick was to zero in on the best strategy for local optimization and then test. We set up a pilot project that optimized five locations for local SEO. Our local search optimization program included: claiming, creating and cleaning up Google, Bing and Yahoo local listings, as well as sending correct information to what we refer to as the “Big 3:” InfoUSA, Localeze and Acxiom.
We also worked together to create listings for the Better Business Bureau. We looked for the common variations of the addresses and worked to get NAP (name, physical address and phone number) of the selected locations consistent across the major data providers.
The next piece of the puzzle we brought in was to make any necessary updates and ensure that this round of changes took effect. In conjunction with CorePower Yoga, we were able to get most of the local data confusion cleared up for each of the locations in the pilot program. To top off the project, we created a training process for its own employees to do this process moving forward.
We compared the results of these five locations to five randomly selected non-optimized locations. From September – December in 2012 to 2013, the non-optimized locations saw a year-over-year non-paid search traffic increase of 43 percent, while the optimized locations saw more than double that–an increase of 106 percent. During the same time period, the non-optimized locations saw a year-over-year overall traffic increase of 59 percent, while the optimized locations saw an even greater increase of 76 percent.