STDAlert.com offers fast, private and affordable STD testing.
The company realized they couldn’t increase sales because something was stopping visitors from completing checkout.
Inflow’s CRO team started user testing, which revealed an insight that users felt uncomfortable at checkout. They were on a site dealing with a sensitive issue, and they wanted to know more information before submitting an order. The ambiguity, or waiting that would occur after completing checkout, was holding back potential sales.
By simply adding some additional copy on the checkout page outlining the next steps in the process, sales increased.
The tests showed an increase of 25.60 percent conversion rate with a 97 percent level of confidence for a user wanting to use a site for such a delicate and discreet matter.
By adding the small amount of copy to the checkout page, the visitor had better expectations of what would be next in the process and was willing to then move forward in the conversion process.