Inflow: eCommerce Marketing Agency
Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more. And so-on… Get the full check list right here! Let’s look at two very important and closely related items on the checklist and break down the …
When I work on our conversion optimization campaigns and I describe it in our latest eBook, Stop Wasting Your Time When Testing eCommerce Sites: How to Get the Most Accurate Tested Results, I use the methodology I call the “Test Window.” This is how you will not only find the TRUE outcome of your testing but …
The “Test Window” Methodology for eCommerce Conversion Optimization TestingRead More
One of the biggest trends in marketing today is to “test everything.” While conversion testing should absolutely play a huge role in an organization’s eCommerce marketing activities, it is critical that your website is actually prepared and in a state ready for testing. Just because your website looks professional doesn’t mean that it’s ready for …
Ways to Prime Your eCommerce Website for Conversion TestingRead More
backcountry.com From our Best in Class eCommerce List is backcountry.com. We’ve been following this site for years; from an innovative/creative eCommerce leader to a higher converting conventional site that follows CRO best practices and strategy. BACKCOUNTRY.COM VIDEO REVIEW TRANSCRIPT KEITH HAGEN: Hey, it’s Keith from the Conversion IQ Team at Inflow doing a review of …
“Best In Class” Conversion Optimization Site Review: Backcountry.comRead More
I recently wrote a post about some of the common challenges I’ve encountered running testing programs for my clients. I’d like to expand on one of them – selecting KPIs. I was reading a post the other day about the three Cardinal Sins of KPIs and Performance Metrics[i] and realized that many eCommerce managers make …
When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my next position. As a consultant, I felt like I was missing part of the picture …
Common Challenges Encountered When Optimizing eCommerce Websites for ConversionsRead More
When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates. These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have these pitfalls. Our Top 5 Common Optimizations to Magento Sites: Items in Cart… Let me Guess Always give the …
Top 5 Magento Conversion Optimization Fixes for eCommerce Site CRORead More
Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part of that, and can even play a role in your site’s overall conversion rate. We’ve …
Case Study: Consistent Conversion Testing Leads to 90% LiftRead More
For a lot of years, website owners have organized websites as they saw their business. For those same # of years, months, days and hours, visitors to those sites have had trouble finding what they were looking for.
Website Architecture Strategy Considerations for eCommerce BusinessesRead More
Results Summary An 11% improvement in sales and a 52% lift in sales from paid search was achieved by placing Norton Secured Seal (powered by Verisign) strategically throughout the site. Customer Profile “By selecting Norton, the leading SSL provider, and reassuring our customers that their information is secure with the Norton Secured badge we have …
Norton Security Seal Increases eCommerce Conversion Rate by 11%Read More
