Inflow: eCommerce Marketing Agency
First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic. Most pages just stack differently as the screen size changes (responsive). Nearly all pages adapt with server-side JavaScript depending on the device type (adaptive). Others adapt using a separate code base specifically for mobile visitors, allowing us to serve different content …
Responsive vs. Adaptive Website Design in the Real WorldRead More
The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing more revenue coming from desktop, with mobile conversion rates generally less than half that of desktop. …
If you’re anything like me, you can’t stand hearing Christmas music as you shop for your Halloween costume. It seems every year the holiday expands to capture ever more of our attention, and I find myself actively avoiding public places for the months leading into it. Don’t get me wrong, I love Christmas – seeing …
Pre-Holiday Code Freeze Best Practices for eCommerce Site OptimizationRead More
Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through a lot of work to curate your products, or maybe even produce these products yourself. …
5 Reasons for Low Converting Product Detail Pages (PDPs)Read More
Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; mainly because most clients are expecting to hear a list of items they can change …
5 CRO Best Practices That Are No Longer Best PracticesRead More
How to Perform Geo Targeted Testing Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing. When a user enters an A/B test on one device, then visits again on another, they are likely to be assigned another variation of the test. This is what’s …
Axe vs. Scalpel – Full Site Redesign or Continuous Optimization In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you even be conducting a redesign? This is a massive undertaking for any site, so you want to …
The Axe vs Scalpel: Should You Redesign or Optimize Your eCommerce Website?Read More
When it comes to prioritizing your website testing, it’s pure numbers. A Formula to SCORE Test Opportunities It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the first to agree to prioritize an actionable, impactful insight that has great potential, over that …
How to Prioritize CRO Testing for Your eCommerce WebsiteRead More
If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing). Thinking back to the thousands (yes, thousands) of eCommerce tests I have conducted over the last few years, the tests that were not based on insights …
3 Simple Conversion Rate Optimization Insights That Will Change EverythingRead More
We’ve compiled a list of fixes to speed up your Magento website. Below are the items we recommend implementing on your Magento eCommerce website in order to improve its page load performance. Those listed at the top are the ones most likely to have the biggest impact to speed up Magento. Magento Performance Enhancement Recommendations …
