Inflow: eCommerce Marketing Agency
Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates. About the Play This play will help you quickly determine if a coupon code prompt is being displayed to a level that would cause shopper distraction and possible …
The Clipper (3 of 9 Winning Plays) – Discount Code Fields for Checkout PagesRead More
As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best in class Homepage, check out previous posts in the series here. This post focuses on …
Creating “Best In Class” eCommerce Category & Product Page ExperiencesRead More
The Strongest Global Elements From Our Best in Class eCommerce Websites As part of our continuing work compiling data on the Best in Class eCommerce sites on the web, we’ll be breaking down some of the common features for each section of an eCommerce site. Starting at the top, this post focuses on global site …
Top 4 Sitewide eCommerce Conversion Rate Optimization FactorsRead More
Pagination Pagination (going to page 2, 3, and beyond) is slowly going by the wayside, and being replaced with Lazy Load (where Gallery page results appear as you scroll down). While just four of our 20 Best in Class eCommerce sites do this in 2017, last year at this time we saw just one do it, …
7 eCommerce Legacy Features You May Want to Kick to the CurbRead More
Inflow’s Conversion Optimization team has compiled and maintains a list of Best-in-Class eCommerce websites. This is part of a series based on the findings from our most recent review of the top sites on the web. Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites, and highlighted some of the most …
eCommerce Shopping Cart Optimization Trends for Checkout Sales & ConversionsRead More
Previously, we’ve discussed our methodology for choosing and evaluating the Best-in-Class websites and highlighted some of the most compelling Conventions we’ve uncovered. Today, we’re diving into some of the hottest emerging trends – try these out before everyone else to get a leg up on the competition. The focus for this round – helping users …
Emerging eCommerce Trends: Help Customers Find & Select ProductsRead More
In consulting on eCommerce sites, I get asked a lot about Best Practices. I’m happy to share what the best practices are within a given context, user scenario and industry, however I am deeply worried when reviewing sites and seeing that they are breaking conventions. Breaking a Convention, Lose lots of Money (Period) “If you …
Why CRO Conventions Are Better Than Best Practices for eCommerce SitesRead More
The New Year is here, so it’s time to start thinking of ways to make your mobile experience better for users in 2017. I’ve compiled three rather simple ways to boost your mobile growth this year. 1) Free Your Mobile Menu Don’t hide your navigation behind a mobile menu. If you do, people will never know what the …
Increasing the speed of your website can improve search engine rankings, attract more traffic, lower bounce rates and lift conversion rates. However, making an eCommerce website faster is easier said than done. Dynamic areas like Cart totals in the upper-right-hand corner can present caching problems. Many third-party JavaScripts are used, most of which are considered …
Improving eCommerce Site Speed for Higher Conversions, Traffic & RankingsRead More
