Social Media Advertising

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

By Shaun Elley (Alumni) on November 11, 2021

Find out whether Google Ads or Facebook Ads is right for your eCommerce store — and how to craft a strategy that works.

Filed Under: Paid Search Advertising, Google Ads, Social Media Advertising

By Shaun Elley (Alumni) November 11, 2021

Should Your eCommerce Business Use Paid Social Advertising?

By Estelle Lampela (Alumni) on November 8, 2021

Should your eCommerce business be using paid social advertising? We discuss the pros and cons, including typical factors for success.

Filed Under: Paid Search Advertising, Social Media Advertising, eCommerce Strategy

By Estelle Lampela (Alumni) November 8, 2021

Furniture Facebook Ads Case Study: ROAS 0 to 29.5 in 3 Months

By Andrew Halfman (Alumni) on October 7, 2021

Find out how our proven "See, Think, Do" strategy increased a furniture eCommerce site’s ROAS from 0 to 29.5x in just three months — and how you can do the same for your accounts.

Filed Under: Paid Search Advertising, Social Media Advertising, Case Studies

By Andrew Halfman (Alumni) October 7, 2021

Illustration of human figure trying to access locked webpage with a giant key.

7 Strategies for eCommerce Facebook Ads After iOS 14.5 Update

By Estelle Lampela (Alumni) on October 4, 2021

We walk you through seven strategies for success in the post-iOS-14 era of Facebook advertising.

Filed Under: Paid Search Advertising, Social Media Advertising

By Estelle Lampela (Alumni) October 4, 2021

What to Know About Instagram’s Newly Announced Reel Ads

By Estelle Lampela (Alumni) on July 9, 2021

Instagram is finally bringing paid advertising to its Reels platform. Learn more about it here, including the pros and cons of using it for your marketing strategy.

Filed Under: Social Media Advertising

By Estelle Lampela (Alumni) July 9, 2021

How a Revamped Welcome Flow & Holiday Campaign Generated $500k in Email Revenue

By Andrew Halfman (Alumni) on July 1, 2021

By optimizing a welcome flow and creating a killer holiday campaign, Inflow generated more than $500,000 in revenue for Vitrazza. We share how we did it and the strategies you can use.

Filed Under: Email Marketing, Social Media Advertising, Case Studies

By Andrew Halfman (Alumni) July 1, 2021

An illustration of a camera on a tripod pointing at a tablet screen displaying a video of a woman with a conversation bubble. Outside of the screen two people look at their smartphones, each with a heart conversation bubble above the phone.

Save Money & Improve Engagement by Using UGC for Social Ad Creative

By Andrew Halfman (Alumni) on March 12, 2021

User-generated content from your own customers can be a great option for social media ad creative. Learn why it works and some helpful tips on how to use UGC.

Filed Under: Paid Search Advertising, Social Media Advertising

By Andrew Halfman (Alumni) March 12, 2021

A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation

By Angie Hilton (Alumni) on February 25, 2021

Wondering what a Facebook Brand Lift Study can do for your eCommerce campaigns? We walk you through how they work, the pros and cons, and more.

Filed Under: Paid Search Advertising, Social Media Advertising

By Angie Hilton (Alumni) February 25, 2021

How We Used Facebook Ads to Help Vitrazza Reach $1 Million/Month in Sales

By Andrew Halfman (Alumni) on January 12, 2021

Find out how Inflow’s team of paid social strategists helped Vitrazza increase Facebook spend by 180% YOY with ad creative testing, user-generated content, audience segmentation, influencers, and targeted remarketing.

Filed Under: Paid Search Advertising, Social Media Advertising, Case Studies

By Andrew Halfman (Alumni) January 12, 2021